Program

E-Commerce - Threat or Opportunity for the Exhibition Industry?

Thursday, December 7th, 2000 – Vienna Marriott Hotel

10.00 a.m. Opening

Welcome Speech - IFES-Presidency
Inaugural Speech - Brigitte Ederer - Executive City Counsellor of Finance, Economic Affairs and Vienna Public Enterprises
Moderator - Paul van der Meer, IFES Past President

10.30 a.m. Exhibitions and their Economical Context : Local and Global Aspects

Christoph Leitl - President Federal Chamber of Commerce
Pres. Komm.-R. Dipl.Kfm. Hans Jörg Jäger – President AMA
(Association Fairs Austria)
Martin Ohneber -Junge Industrie Wien, Industriellenvereinigung

11.15 a.m. Coffee Break

11.45 a.m. Virtual and real “worlds of experience“ – which consequences do stand constructors draw from their EXPO 2000 involvement?

Claus Holtmann - FAMAB President
Bruno Meissner - IFES Marketing President

12.15 a.m. Lunch
Presentation of the Exhibition “Exhibition Industry“ and visit to this exhibition

1.45 p.m. The Use of New Media in the Exhibition Industry - An analysis

Roberto Benfenati - Allestimenti Benfenati

2.15 p.m. Virtuality as a Development Potential for Exhibitions

Prof. Dr. Norbert Bolz – professor for communication theory
at the institute of aesthetics and design at the university of Essen

2.45 p.m. E-Commerce : Threat or Opportunity for the Exhibition Industry?

Tim Cole – Internet -Publicist
3.15 p.m. Coffee Break

3.45 p.m. Panel Discussion
with Stand Constructors and Exhibition Organisers

4.45 p.m. Conclusions

7.30 p.m. Get Together Party - Exhibition Rooms, Vienna Marriott Hotel

8.00 p.m. Gala Dinner - Vienna Marriott Hotel

8.00 a.m. – 10.00 p.m. “Exhibition Industry“ Exhibition Rooms, Vienna Marriott Hotel