EXPOBEL

From March 20 till March 22, EXPOBEL participated in the yearly SIPAB exhibition, an exhibition for marketing services. In view of the relatively weak position exhibitions have in the marketing mix in Belgium, EXPOBEL wanted to make a statement to the marketing world, visiting the exhibition. Hence the slogan exhibitions work, underpinned by an intriguing set-up of pictures of all the Expobel members. During the exhibition, a folder with the member list and a few statements on exhibitions was distributed. An estimated 300 contacts were made, coming from every sector in the exhibition industry : clients, advertising and marketing agencies, constructors and exhibition organisers. This participation wanted to be an illustration of Expobel's commitment to bring exhibitions more in the public debate.

www.sipab.be