New look to eco-style in exhibition industry | IFES

18.01.2015 | IFES Press Releases, News | 0 comments

Nowadays economically feasible approach to exhibition stands building becomes more and more popular. Stands’ budgets cut demands changing of engineering and decoration principles in unstable situation in economics. The most striking and reasonably priced solution is use of non-standard finishing and decoration materials.

Different draft and perpetual materials such as pressed vegetative fibers, OSB-slabs, plywood, beton, multi-layer craft pasteboard became very popular in exhibition stands decoration. They create image of minimalistic, rational and ecological form, which is a characteristic feature of super-actual loft aesthetics and co-working space. There are several benefits in use of these materials – originality and economy.

The idea of renewable resources, economy, smart and efficient use of financial streams becomes more and more attractive today that is why eco-stands idea enjoys wide popularity now.

Thus, sheets of unprocessed MDF were used in decoration of ROSE GROUP stand at MIPIM 2014. Complex bionic multi-layer construction in combination with spreading tree and fresh greens abundance created bright eco-image.


Stand for John Deer, one of the largest wood processing companies, was faced with eco-fabric from worked-over cellulose. Trunks and saw cut and imitation combined with wood crown turned out to be bright and realistic.


START-UP Zone work and presentation space project at “Open Innovations 2014” Forum has been elaborated with OSB-slabs, usually used for draft finishing of the buildings. Warm tone of wood and texture surface + interesting constructive forms made very modern and functional image.


Booth for Donstroy company is a combination of ecological and technological themes. Two techniques were used as an opposition – big wall with live plants and PDP-videowall. Eye-catching pattern together with green oasis creates attractive imge.

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FACE VALUE – Live vs Digital Marketing

Since face to face marketing in all forms has been put on hold, virtual alternatives have been given more attention than in the past. Many of these virtual solutions are pretty darn creative as well. So while most all live events have been halted we must now begin to prepare for the return of live events with different requirements. As exhibit suppliers, our clients have grown to embrace some virtual methods as a temporary alternative. As I talk to many of my peers in the exhibit industry, they all express their desire to get back to doing what we have done as soon as possible. The truth is, we will not be doing what we have done in the past the same any longer. The rules of the game have now changed.

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