Asia, the fastest growing consumer market in the world is expected to account for half the global consumption growth in the next decade. The region represents tremendous opportunities for businesses.
Operating in Asia however poses unique sets of challenges and nuances as the region is not homogenous. Where the real opportunities lay will require an appreciation of the region’s diversity, unique cultures and rapidly changing consumer behaviours – all of which are undergoing significant changes in the way its people work, play and live.
Appreciating these perspectives are a step to understanding how evolving consumption patterns will impact business opportunities ahead.

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