The IFES World Summit in the “m+a | UFI Exhibition Newsletter”

29.04.2015 | IFES Press Releases, News | 0 comments

A few words about the IFES World Summit in Vienna from the m+a | UFI Exhibition Newsletter of April 29th.

m_a_newsletterEvery year IFES, the International Federation of Exhibition and Event Services, has one main objective: to bring together the exhibition and event services industry at one location.

This year,  will be coming to Vienna from June 24 to 26, 2015 under the core theme “Sharing Business”, with exceptional keynotes, business speed meetings, roundtables with the speakers and workshops on current exhibition and events topics.
For the first time, IFES is inviting global and national players from the whole spectrum of the exhibition industry, elevating the annual meeting to “The Next Level” to connect and discuss current projects with potential business partners.

The m+a | UFI Exhibition Newsletter is a weekly, joint news service of m+a and UFI, the Global Association of the Exhibition Industry. It provides news updates relative to the international exhibition community and its recipients are Organisers, exhibition centre managers or service partners.

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FACE VALUE – Live vs Digital Marketing

Since face to face marketing in all forms has been put on hold, virtual alternatives have been given more attention than in the past. Many of these virtual solutions are pretty darn creative as well. So while most all live events have been halted we must now begin to prepare for the return of live events with different requirements. As exhibit suppliers, our clients have grown to embrace some virtual methods as a temporary alternative. As I talk to many of my peers in the exhibit industry, they all express their desire to get back to doing what we have done as soon as possible. The truth is, we will not be doing what we have done in the past the same any longer. The rules of the game have now changed.

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