15.06@11:30am Sustainability committee
PROFILEBeatrice Eastham
Béatrice is the founder and CEO of Green Evénements, a consulting company specialized in CSR in the meetings and events industry. She and her team advise event organizers and providers, helping them successfully build a road to sustainability, through education programs, practical content and actionable guidelines.
Recognized as an expert and thought leader by her peers and the global event industry, Béatrice took part in the creation of the international standard ISO 20121 designed to improve the sustainability of events. In 2022, in partnership with the international carbon consultancy company South Pole, Green Evénements launched CLIMEET, an online carbon calculator encouraging organisations to measure and reduce the carbon footprint of their events.
PROFILEClemens Arnold
Clemens Arnold is a partner at 2bdifferent – the consulting agency for sustainability in the event industry. With his comprehensive expertise, he advises companies, associations, organizations, event organizers and agencies from the event and sports business, including T-Systems MMS GmbH, Vodafone GmbH, Robert Bosch Stiftung GmbH and many others.
With his training as Corporate Responsibility Manager at the University of Bayreuth and as a trainer of the German Sustainability Code, he applies sustainable concepts at companies in the MICE and live communication industry to develop their business operations in a sustainable way. Another field of expertise includes the analysis, evaluation and optimization of trade fairs, congresses, conferences, roadshows, corporate & sports events as well as digital formats according to ecological, social and economic criteria.
He is a member of the jury of the PSI Sustainability Awards. As a lecturer at the TU Chemnitz, the IST University Düsseldorf and the German Hotel Academy Cologne, he teaches “Sustainable Event Management and CSR” to students.
16.06@10:00am Weather forecast
PROFILEKai Hattendorf
UFI
President 2019/20
Joint Meetings Industry CouncilKai Hattendorf is Managing Director / CEO of UFI, the Global Association of the Exhibition Industry. As such, heis responsible for UFI activities and events globally, as well as the operation of its offices and presences in Paris, Brussels, Hong Kong, Shanghai, Dubai, and Bogota.
Currently, Kai also serves as Honorary President of the Joint Meetings Industry Council (JMIC), the global council of international and global associations serving the Business Events Industry.
Prior to his current role, Kai worked in the exhibition industry for numerous years in senior management positions at Messe Frankfurt’s global headquarters, focusing on transformational issues ranging from digitisation to marketing and communications.
His previous career also includes leadership positions in marketing/strategic communications as well as in strategy and product development in the ITC and Media Industry for the Deutsche Telekom Group, the dpa Group (the German Press Agency), and a start-up.
A journalist by education, Kai has internationally reported and worked for the WDR and Radio Bremen broadcasters in Germany, at Euronews in France, the BBC in the UK, and the Voice of America. He holds a Master’s degree from the American University, Washington, DC. He also studied in Dortmund and Edinburgh.
16.06@11:00am Don’t go back to sleep
PROFILEElke Moebius
Project Director EuroShop and EuroCIS
Region Köln/BonnBerufserfahrung
Messe Düsseldorf GmbH
Global Head of Retail / Retail TechnologiesMesse Düsseldorf GmbH
Director EuroShop/EuroCIS, InterMopro/InterCool/InterMeat
September 2008 – Present (13 Jahre 10 Monate)Ausbildung
Justus-Liebig-Universität Giessen
Diplom, Wirtschafts-Romanistik
PROFILERob van Rijswijk
Profile
Entrepreneur in the creative industry. Founder and owner of Beewan Livecom, specialized in global exhibitions, Beewan Digital Studios, experts in digital event solutions and Beewan Sports Experience, focused on next-level sports experiences. HQ in Amsterdam. Guest lecturer strategic change at Neyenrode Business University.Experience
- Beewan Sports Experience
Founder and Managing director
Amsterdam, June 2021 – present
We develop interior and experience solutions together with sports clubs, supporters and sponsors. From temporary hospitality concepts at sport events to business lounges in football stadiums, together we provide next-level sports experience, fan engagement and sponsor opportunities. - Nyenrode Business University
Guest Lecturer
Breukelen, April 2021 – present
Guest lecturer for strategic leadership students about strategic change, the business paradox between logic and intuition and how to accelerate (digital) opportunities for brands in times of crises. - Beewan Digital Studios
Founder and Managing director
Amsterdam, April 2020 – present
Creating custom made new digital event opportunities for brands. Our full-service, data driven approach helps you to build communities, to enhance brand loyalty and to enrich the connections with your target audience. - DST | the experience agency
Chief Business Officer / Partner
Amsterdam, 2016 – 2019
Developing and realizing experience projects for companies, brands, museums, organizations and governments. Noteworthy: responsible for project Gouda Cheese Εxperience. - Beewan Livecom Agency
Founder and Managing director
Amsterdam, July 2012 – present
Beewan Livecom is known for global exhibitions, live experience and strategic campaigns. Our full-service consists of the four-step method that perfectly aligns strategy, design, implementation and ROI.
- Beewan Sports Experience
PROFILEStefan Eckert
Berufserfahrung
- Koelnmesse GmbH
Senior Vice President Services
Juni 2011 – Present (11 Jahre 1 Monat)
Köln
Member of the Management Board - Koelnmesse Service GmbH
Managing Director
März 2004 – Juni 2011 (7 Jahre 4 Monate) - DB AutoZug GmbH
Managing Director
Oktober 1997 – Februar 2004 (6 Jahre 5 Monate) - Deutsche Bahn
Marketing Director Customer Cards
Oktober 1994 – September 1997 (3 Jahre)
Frankfurt
Ausbildung
- Bergische Universität Wuppertal
Diplom, Ökonom · (1984 – 1989) - Harvard Business School
Taking Marketing Digital · (2012 – 2012) - Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- undSozialwissenschaften
Doc. Oec., Betriebswirtschaft · (1991 – 1993) - The Ohio State University
Master of Arts (M.A.), International Business · (1987 – 1988)
- Koelnmesse GmbH
16.06@1:00pm Sustainability fast forwarded
PROFILEPRESENTATIONJörg Zeissig
Joerg Zeissig has been the CEO of Holtmann+ since 2019, transforming the company into an Experiential Marketing Agency and leading provider of exhibition construction and live communication. Before joining Holtmann+, he held various international management positions, including many years at Leipziger Messe, where he contributed significantly to the internationalization of several business areas starting in 1997. He later headed the company’s Asian subsidiary in Singapore, expanding its global network and strengthening its presence in key markets. Following his work in the trade fair sector, Joerg took on senior roles in the event and exhibition services industry, including positions at Expotechnik (today ET Global) and as managing director of two companies specializing in event and media technology. Since 2025, he has also served as President of the international industry association IFES, where he supports the global development of exhibition and event services. With more than 25 years of experience, he advocates for sustainable, innovative, and future-oriented concepts in the event industry in numerous councils.
PRESENTATION |
What makes us the Unique Buying Reason for our clients?
Geopolitical instability, economic slowdowns, digital disruption, AI, sustainability demands, changing consumer behavior, and new expectations around how people consume media and experiences – all of this is reshaping the events and trade show ecosystem.
At the same time, clients are asking harder questions:
- Why should we invest in live events?
- What measurable value do we get?
- What makes one partner more valuable than another?
And perhaps the biggest question of all:
- “What is today’s unique buying reason to appoint us?”
Panelists
- Robert Sarcevic, Global Business Services, Siemens AG
- Harald Kirchschlager, Executive Director Corporate Strategy & Development, Messe Munich
- Simon Damböck, CEO, Atelier Damböck
Moderator: Joerg Zeissig, CEO Holtmann+ & President IFES
- PROFILE
Kai Hattendorf
UFI
President 2019/20
Joint Meetings Industry CouncilKai Hattendorf is Managing Director / CEO of UFI, the Global Association of the Exhibition Industry. As such, heis responsible for UFI activities and events globally, as well as the operation of its offices and presences in Paris, Brussels, Hong Kong, Shanghai, Dubai, and Bogota.
Currently, Kai also serves as Honorary President of the Joint Meetings Industry Council (JMIC), the global council of international and global associations serving the Business Events Industry.
Prior to his current role, Kai worked in the exhibition industry for numerous years in senior management positions at Messe Frankfurt’s global headquarters, focusing on transformational issues ranging from digitisation to marketing and communications.
His previous career also includes leadership positions in marketing/strategic communications as well as in strategy and product development in the ITC and Media Industry for the Deutsche Telekom Group, the dpa Group (the German Press Agency), and a start-up.
A journalist by education, Kai has internationally reported and worked for the WDR and Radio Bremen broadcasters in Germany, at Euronews in France, the BBC in the UK, and the Voice of America. He holds a Master’s degree from the American University, Washington, DC. He also studied in Dortmund and Edinburgh.
PROFILEMarieke van Eijndhoven
Marieke van Eijndhovenis the International Business Development Manager for Expo Haarlemmermeer, a multifunctional venue surrounded by nature, in the heart of Randstad, just a stone’s throw from Schiphol Airport and Amsterdam. The striking architecture and natural light of the building blends in perfectly with the lush nature surrounding it and the roof of Expo Haarlemmermeer is equipped with an astonishing 26,000 square metres of solar panels that give the venue’s surprisingly green character an extra boost.
16.06@2:00pm Stay Sustainable with Sustainability
PROFILEDavid De Dios
Experience
- 4foreverything
Operations Manager
octubre de 2012 – Present (9 años 9 meses)
We take your event all the way. Offering locations, design and full in houseservices producing, installing and disassembling structures, decorations andaudiovisual equipment. With the certainty that a professional and a friend istaking care of planning your event. - KUANTIKO STUDIO
Operations manager en Kuantiko Studio SL
septiembre de 2020 – Present (1 año 10 meses)
Comunidad de Madrid, España - THE EVENT
operations manager
noviembre de 2012 – septiembre de 2020 (7 años 11 meses) - M6 Grupo Empresarial de Proyectos
Operations manager
1999 – septiembre de 2012 (13 años)
Spain
Responsible for project planning and customer service. Acting as a resource.Resolving issues, supervising staff and dealing with contractors.
Education
- ESAE
(1994 – 1998) - The Power MBA
Programa The PowerMBA con especialización en digitalmarketing, Businessand digital marketing expert · (2020 – 2021)
- 4foreverything
PROFILEPauline Teyssedre
After growing up abroad, especially in Asia and Middle East, I had the will to work in companies that were always in motion. I first started in the tourism sector but then discovered the event one and never left it.
I worked in the organization of large public access sport fairs when I joined the Galis Group in 2012.
I’ve been in charge of key account clients, of the CSR development and therefore of the ISO 20121 certification.
Today I hold the position of Director of Strategy where I manage the client public relations, the international relations, but also the partnerships and strategic alliances.
Galis has been a proud member of IFES since 2019.
PROFILEEdwin Van der Vennet
Born & raised in Belgium with a Master degree in Industrial Design (back in the days). Since 2004 co-owner of the company beMatrix. A designer & manufacturer of easy and sustainable systems for the event industry.
Out-of-the-Box Chief Innovation & Sustainability Officer (C!&SO 😉). Part of the Sustainability Boards of IFES, EDPA and UFI and convinced our industry has a sustainable future if we can collaborate over the value chain.
16.06@3:30pm Leadership + Trust in a complex world
PROFILECarola Hieker
Prof. Dr. CAROLA HIEKER
ABOUT ME
As a trained banker and busines psychologist I started my career as a senior HR professional first in retail and then moved to PwC before I co-founded ‘HILcoaching’ in 2002; a small coaching-boutique focussing on senior executive coaching, team coaching and leadership training.
Living and working in different countries for many years and being part of multi-cultural teams has convinced me that embracing diversity is essential for sustainable business success and led me to becoming a co-founder of Diversity-in-Leadership in 2012. My publications in various journals reach out to scholars and practitioners, and focus on leadership, coaching, diversity and mentoring, and I recently published a book on “The Future of Leadership Development – Disruption and the Impact on Megatrends’ with Palgrave.
I am a supervisor of coaches, sit on the advisory board for Professors without Borders and am an Honorary Professor for Transformational Leadership at UCL.
I work in both English and German.
CREDENTIALS
- Ashridge Postgraduate Program of Advanced Coaching & Organisation Development Supervision (Master)
- Diploma in Systemic Management, Birbeck University
- Qualified Immunity to Change Facilitator
- Licensed Practitioner: NLP; Transactional Analysis; Gestaltpsychology; MBTI Step I & II; Firo B; Leadership Effectiveness Analyses as a 360’ FB tool; Hogan Personality Inventory; Hogan Development Survey (HDS); Hogan Motives; Values and Preferences Inventory (MVPI)
- PhD in Psychology
- MA in Psychology
17.06@11:30am Schoonheid
PROFILEDaan Roosegaarde
Daan Roosegaarde (1979) is a creative thinker and maker of social designs which explore the relation between people, technology and space. He founded Studio Roosegaarde in 2007, where he works with his team of designers and engineers towards a better future. Together they develop ‘Landscapes of the Future’ building smart sustainable prototypes for the cities of tomorrow.
Roosegaarde: “I don’t believe in a utopia, I believe in a protopia: a prototype world that we are improving step by step. We do not know what the future looks like and what challenges that entails. What we do know is that there is no way back. If we do not invest in new ideas, we will die. We are all part of the prototype. Let us not be afraid, but be curious and work together.”
Roosegaarde has been driven by nature’s gifts such as light emitting fireflies and jellyfish since an early age. His fascination for nature and technology is reflected in his iconic designs such as Waterlicht (a virtual flood) and Smog Free Project (the largest outdoor air purifier in the world which makes jewelry.
17.06@2:00pm Nation Building – Nation Branding
PROFILEDetlef Wintzen
Detlef Wintzen has been drawing on his theatre production expertise to develop exceptional live communication event concepts since 1995. His dramatic compositions provide immersive brand experiences that help to build lasting customer relationships. Thanks to his professional background in film, TV and theatre, Detlef Wintzen knows exactly how to engage with an audience, provoke reactions and command attention.
insglück has won many national and international awards. Over the years it has remained high on the event agency ranking list and evolved into an agency with the expertise and execution to deliver absolutely unique concepts to its clients.
Detlef Wintzen believes in importance of unconventional thinking and being an innovator in your industry.Even outside the workplace Detlef Wintzen keeps himself busy. His motto is: stay alert, dynamic and physically fit. In creative processes he likes to think outside the box as a source of fresh ideas. He’s passionate about art and, now and then, he tries to encourage his staff to take an interest.
Professional background
- Since 2000: Managing Director of insglück Gesellschaft für Markeninszenierung mbH, Berlin
- 1999-2000: Creative Director of kogag Bremshey & Domning GmbH, Solingen
- 1997-1999: Managing Director & Creative Director of InterACT Production Office
- 1995-1997: Freelance Director, Trainer & Consultant to various German theatres, as well as TUI AG, Robinson, AIDA & Seatours
- 1988-1995: Dramatic Advisor & Director at theatres in Berlin, Brunswick, Bremen, Hamburg, Oldenburg and other cities
17.06@3:00pm Knowing your customers (data) best
PROFILEKäthe Fleischer
Zusammenfassung
Mein Anspruch an mich und zugleich der Anspruch der dimedisan sich: niemals aufzuhören die Herausforderung zu fordern.Interessen nicht auf ein Gebiet zu beschränken, sondern diemultiplen Möglichkeiten und Vernetzungen darin anzuwenden.Ehrlich Begeisterung am Job zu haben und andere durch Visionenmitzureißen. Durch Austausch stetig an Wissen zu wachsen umStrategie und Prozess zu maximieren.
Wir alle leben nicht für unseren Job, aber wir leben für dieEntwicklung! Das Team der dimedis GmbH (Köln)
Berufserfahrung
- dimedis
Head of Strategy & Communication
April 2022 – Present (3 Monate)
Köln, Nordrhein-Westfalen, Deutschland - ZackBumm GmbH
11 Jahre 1 Monat
Strategy & Conception, Implementation
Januar 2022 – März 2022 (3 Monate)
Düsseldorf - Geschäftsführende Gesellschafterin
März 2011 – Dezember 2021 (10 Jahre 10 Monate)
Düsseldorf und Umgebung, Deutschland - Open Source Festival gGmbH
Prokuristin
2015 – Dezember 2019 (4 Jahre)
Düsseldorf und Umgebung, Deutschland - publique Köln
Senior-Projektleiterin
März 2007 – Januar 2011 (3 Jahre 11 Monate)
Köln, Nordrhein-Westfalen
Projektleitung der Kunstmesse ART.FAIR 21, Köln für die artfair.internationalGmbHProjektleitung des Kunstwettbewerbs Gesellschafter ART.AWARD der AktionMensch/dieGesellschafter.de und der ART.FAIR 21Konzeption des 1/AWARD by Pilsner Urquell für die art.fair International GmbHKonzeption und Projektleitung der Nacht der Technik, Köln für VDI und VDEKölnKonzeption und Projektleitung der Nacht der Architektur, Köln für dieKölnmesse GmbH (ORGATEC)Produktionsleitung des Open Source Festival, Düsseldorf für die Open SourceFestival GmbH - art.fair International GmbH
Projektleitung Kunstmesse ART.FAIR 21
April 2005 – März 2007 (2 Jahre)
Köln, Nordrhein-Westfalen - StadtRevue
Projektmanagement / Öffentlichkeitsarbeit Museumsnacht Köln
September 2004 – Dezember 2004 (4 Monate)
Köln, Nordrhein-Westfalen - Restaurant of the Rocks
Auslandszeit Australien (Sydney)
Januar 2004 – August 2004 (8 Monate)
City of Sydney, New South Wales, Australien
Ausbildung
Universität Siegen
Uni-Diplom / Master, Medienwirtschaft (Medienplanung, – Entwicklung und -Beratung) · (1997 – 2003)- dimedis