BOE International  2025

BOE INTERNATIONAL 2025, held on January 15-16 at Messe Dortmund, Germany, delivered an incredible experience, uniting over 350 exhibitors and approximately 9,500 trade visitors from across the German and bordering European event industry. At the show, IFES was able to powerfully showcase the value of the IFES network while strengthening existing and forging new connections.

The event buzzed with energy, featuring a packed program across multiple stages—the LET’S TALK STAGE, SAFETY & SECURITY STAGE, DIGITAL & EVENT STAGE, and ACTS ON STAGE. Attendees engaged with vital topics like artificial intelligence, sustainability, and event technology. One of the standout moments was the prestigious BrandEx Award ceremony, celebrating excellence in live marketing and brand architecture, followed by the vibrant BOE Night networking event.

IFES made a strong impact, collaborating with fwd: Bundesvereinigung Veranstaltungswirtschaft eV at a shared stand that brought together over 25 leading providers from across the event sector. The fwd: Stage program, under the theme “Experience diversity, share knowledge – always newly inspired every half hour!”, featured dynamic panel discussions.  IFES contributed 3 panel discussions, spotlighting sustainability and support for young professionals in the industry.

• “ISO 20121 – Learning from the Convoy”: Moderated by Marko Roscher (fwd), this session delved into sustainability management systems and the ISO 20121 certification process. Insights came from Manuela Eilers (Public Address Exhibition & Design GmbH), Malte Heindl (insglück Gesellschaft für Markeninszenierung mbH), and Eva Ridderskamp (CSR, Marketing & Communication, Setcon Event & Expodesign GmbH).
• “Best Cases on Sustainability”: Led by IFES Education Committee Chairman Han Leenhouts, this panel showcased innovative and sustainable solutions, such as reused materials and collaborative practices. Speakers included Peter Bottenberg (Moss GmbH), Ronny Weser (Expodium Solutions GmbH), and Edwin van der Vennet (beMatrix). Attendees walked away with practical ideas to elevate sustainability in their projects.
• “Your Place at the Table: Have Your Say and Help Shape the Event Industry!”: Moderated by Han Leenhouts, this engaging session brought together IFES Talent Team members Louisa Lorenz (Holtmann+) and Benjamin Bruder (OCTANORM-Vertriebs-GmbH) with industry veteran Torsten Heinze (CZARNOWSKI GmbH). The discussion inspired young professionals to take an active role in shaping the future of the industry.

IFES members enjoyed complimentary access and unparalleled networking opportunities at the vibrant fwd: stand in Hall 5. A special team dinner with members of CLC Vecta, the Dutch industry association for event professionals, further deepened ties between the two groups.

BOE INTERNATIONAL 2025 was a hub of innovation, knowledge-sharing, and collaboration, cementing its place as a leading event for the experience marketing industry.

BOE International  2025

Join leading industry professionals, innovative trendsetters, and emerging talents at BOE INTERNATIONAL 2025 in Dortmund from January 15-16, 2025. As the premier European trade fair for experience marketing, BOE INTERNATIONAL offers a comprehensive 360° showcase covering event equipment and management, cutting-edge event technology, exhibition stand construction, catering, MICE (Meetings, Incentives, Conferences, and Exhibitions), and a wide range of other event services.

Discover innovations and creative solutions from leading national and international exhibitors and Network with decision-makers and creative minds from the industry. A diverse supporting program with in-depth presentations and thematic forums promotes the exchange of knowledge and offers ideal networking opportunities.

A dynamic program featuring a variety of keynote presentations and engaging side events is designed to inspire and educate. Artificial intelligence remains a central theme across all stages, highlighting its transformative impact on the event industry. Take advantage of free guided tours covering essential topics, facilitating valuable knowledge transfer and fostering continuous learning for both seasoned experts and rising stars.

Exclusive IFES Member Perks!
Visit us at the fwd: stand in Hall 5, Booth A10 (22+23), 
We are offering you free entry to join us: BOE Ticket Shop (code 1902517917)

We will be contributing to on-stage presentation program as below.

Wednesday Jan 15th

11:30 – 12:00 | ISO 20121 – learning from the convoy

PANEL PARTICIPANTS

Thursday Jan 16th

11:30 a.m. – 12:00 p.m. | Best cases on sustainability

PANEL PARTICIPANTS

14:30 – 15:00 | Your place at the table: Have your say and help shape the event industry!

PANEL PARTICIPANTS

Let us know if you would be interested in presenting your Sustainability projects on this platform.

On 15th Jan, in Hall 4, IFES Education Committee Chair, Han Leenhouts will be presenting on Boothmanship –  The human factor in exhibition success at 09.30 and 12.30.

Don’t miss your chance to connect

We look forward to seeing you!