Category: News of our Members
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VOK DAMS. Whitepaper: Success Factors of Hybrid and Digital Events

The learnings from 439 digital and hybrid events are summed up in the whitepaper “Success Factors of Hybrid & Digital Events”. A successful concept is always based on a clear definition of the objectives and places the target groups at the center. This and a total of six success factors create what we all want more than ever: An unforgettable, emotional event in the hybrid and digital space.

DEFEA 2021

ORPHEE BEINOGLOU OFFICIAL AGENT FOR US PAVILION We would like to inform you that Orphee Beinoglou S.A. has been appointed as the sole exclusive official forwarder/customs broker and on site agent, responsible for all movements and customs procedures for the exhibits and stand building materials of companies participating in the American Pavilion of Defea 2021 in Greece…

FACE VALUE – Live vs Digital Marketing

Since face to face marketing in all forms has been put on hold, virtual alternatives have been given more attention than in the past. Many of these virtual solutions are pretty darn creative as well. So while most all live events have been halted we must now begin to prepare for the return of live events with different requirements. As exhibit suppliers, our clients have grown to embrace some virtual methods as a temporary alternative. As I talk to many of my peers in the exhibit industry, they all express their desire to get back to doing what we have done as soon as possible. The truth is, we will not be doing what we have done in the past the same any longer. The rules of the game have now changed.

IELA TALK 2.1

During the IELA TALK 2.1 on October 7th 2020 co-hosted by IFES, about The NEW NORMAL in a NEW ERA, the speakers discussed on the identified challenge-area of the NEW NOW of the Exhibition Industry: – Modularity – Sustainability – Health & Safety – …

Waves of Change in the Exhibit Industry

After a nine month halt on trade show activities globally, we here in North America are ready and willing to pick up where we left off but the fears and concerns about safety continue to haunt us. Until show organizers and meeting attendees feel that a …

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