Proud to be IFES

Global collaboration network

Proud to be IFES

Global collaboration network

Justin Hawes

Justin Hawes

IFES President

When I took over as President of IFES in June 2020, we had no idea how long the pandemic would continue to wreak havoc on our world and industry.

During these difficult times, we have seen that IFES is a strong Association, representing a group of resilient and committed members that have adapted and endured. By virtue of the type of work we do, the IFES community can problem-solve and overcome obstacles. And we have had to do a lot of this in the past months.

My vision for my presidency was to focus on three R’s: Research, Retain (membership) and Relevance. Over the past year, IFES has used research to establish the impact of Covid-19, by helping us to get feedback from our members around the world.

IFES has taken every possible step to support its members and retain membership during this time, while also ensuring the ongoing viability of the Association.

The Association has adapted to ensure it continues providing a relevant offering for members in these difficult times. It has set up forums and webinars for information sharing amongst members.

I really believe that, now more than ever, IFES has an important role to play in the industry. We need to collaborate and support each other as our industry re-opens. We know that face-to-face communication is best, and that exhibitions and events will always be an important part of the marketing mix.

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