This is what you can expect:
Three days of inspiring Presentations, interactive Workshop and Best Practice Examples will be held under the topic: This year’s IFES Master class will be a kaleidoscope and a colorful journey through different ways to reach your customers customer at Exhibitions & Events.
Wednesday, 23 Nov
The first day will start with a warm welcome and introduction and set-up your mind towards the future of exhibitions & events, creating an open dialog about modern marketing, content driven messages and new perspectives within the face-to-face communication.
Look forward to topics like: “The Future of Events & Exhibitions”, “Content: More than a Message”, etc.
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Thursday, 24 Nov
During the second day we will look beyond the edge of the plate and learn how to use challenging marketing tools which are closely linked to our business like: film making and brand stories, which are driving the attention of our target group. In addition, we will learn more about Chefs, Cooking & Catering to create curiosity, wellbeing and a happy atmosphere during our events. Look forward to topics like: “The Challenge of Visualization”, “Rebranding a Trade Fair by getting the Chefs in Front” and “How to create Brand Environment” as well as interactive workshops in regard to new challenges.
Friday, 25 Nov
During the third day we will focus on one of our core areas: Design & Architecture. See a lot of examples how to create Content by Design & Material and discuss the importance and structure of a successful briefing. Look forward to topics like: “Form follows Content”, “Briefing: the poor cousin of the event industry”. Last but not least we have to say good bye and see you next year with our closing ceremony.