The IFES / EDPA Masterclass in Dallas closed on 25 August after bringing together industry professionals for valuable learning, exchange and cross-border conversation.
Under the theme “Across the Pond, Beyond the Booth”, the Masterclass focused on what it really takes to work successfully across international markets. From different business expectations and working styles to commercial awareness, sustainability and the human side of collaboration, the event offered a practical and timely look at how global exhibit projects are shaped long before anything is built.
More than anything, the Masterclass reinforced a simple but powerful idea: international success starts with understanding. Understanding different markets, different clients, different ways of working and the people behind every project.
A warm thank you to EDPA Texas Chapter, the speakers, participants and everyone who helped make this second annual IFES / EDPA US Masterclass possible.
Events like this strengthen the bridge between the US and global IFES communities — creating space for shared knowledge, stronger partnerships and more confident international collaboration.
