Winds of Change
World Summit 2022Amsterdam, Netherlands | 15-17 June 2022


SPEAKERS

Kai Hattendorf
Managing Director / CEO at UFI, The Global Association of the Exhibition Industry
“And now…the weather – from UFI’s perspective”
Presentation
And now…the weather – From UFI’s perspective, Kai will gíve an “industry weather forecast” in line with our ‘Winds of Change” theme, covering the ongoing climate change in the events industry business models, and share what will drive future growth. Bring sunscreen. and an umbrella…”
Profile
Kai Hattendorf is Managing Director / CEO of UFI, the Global Association of the Exhibition Industry. As such, he is responsible for UFI activities and events globally, as well as the operation of its offices and presences in Paris, Brussels, Hong Kong, Shanghai, Dubai, and Bogota.
Currently, Kai also serves as Honorary President of the Joint Meetings Industry Council (JMIC), the global council of international and global associations serving the Business Events Industry.
Prior to his current role, Kai worked in the exhibition industry for numerous years in senior management positions at Messe Frankfurt’s global headquarters, focusing on transformational issues ranging from digitisation to marketing and communications.
His previous career also includes leadership positions in marketing/strategic communications as well as in strategy and product development in the ITC and Media Industry for the Deutsche Telekom Group, the dpa Group (the German Press Agency), and a start-up.
A journalist by education, Kai has internationally reported and worked for the WDR and Radio Bremen broadcasters in Germany, at Euronews in France, the BBC in the UK, and the Voice of America. He holds a Master’s degree from the American University, Washington, DC. He also studied in Dortmund and Edinburgh.

Dr. Carola Hieker
Coach and Change Management Consultant
“Leading in a complex world”
Presentation
“Leading in a complex world”
Living in a VUCA (volatile, uncertain, complex and ambiguous) world, handling the paradox of leadership, being a global leader – these are the headlines of modern leadership literature , but what does this mean for you as a leader in your organisaton?
Carola will talk about the key ingredients of successful leadership and what it needs to be authentic but also flexible in your leadership style. In an interactive session, you will have the chance to reflect on helpful leadership models and exchange with other leaders how best to apply them to your day-to day leadership challenges.
Profile
ABOUT ME
As a trained banker and busines psychologist I started my career as a senior HR professional first in retail and then moved to PwC before I co-founded ‘HILcoaching’ in 2002; a small coaching-boutique focussing on senior executive coaching, team coaching and leadership training.
Living and working in different countries for many years and being part of multi-cultural teams has convinced me that embracing diversity is essential for sustainable business success and led me to becoming a co-founder of Diversity-in-Leadership in 2012. My publications in various journals reach out to scholars and practitioners, and focus on leadership, coaching, diversity and mentoring, and I recently published a book on “The Future of Leadership Development – Disruption and the Impact on Megatrends’ with Palgrave.
I am a supervisor of coaches, sit on the advisory board for Professors without Borders and am an Honorary Professor for Transformational Leadership at UCL.
I work in both English and German.
CREDENTIALS
- Ashridge Postgraduate Program of Advanced Coaching & Organisation Development Supervision (Master)
- Diploma in Systemic Management, Birbeck University
- Qualified Immunity to Change Facilitator
- Licensed Practitioner: NLP; Transactional Analysis; Gestaltpsychology; MBTI Step I & II; Firo B; Leadership Effectiveness Analyses as a 360’ FB tool; Hogan Personality Inventory; Hogan Development Survey (HDS); Hogan Motives; Values and Preferences Inventory (MVPI)
- PhD in Psychology
- MA in Psychology

Daan Roosegaarde
Artist & innovator at Studio Roosegaarde
“Landscapes of the Future”
Presentation
Dutch artist and innovator Daan Roosegaarde presents his lecture ‘Landscapes of the Future’, highlighting his innovative practice which merges people, technology and space to create a future-proof world.
Virtual floods, smart highways and smog sucking towers; Roosegaarde pulls technology out of the screens to explore the social role of design in our world, and activate solutions to improve life in urban environments. As an innovative thought leader, Roosegaarde shows the importance of “Schoonheid” (a Dutch word meaning both beauty and cleanliness) as our new value, along with his vision for a better future.
Daan Roosegaarde is renowned for his dynamic and interactive lectures.
Profile
Daan Roosegaarde (1979) is a creative thinker and maker of social designs which explore the relation between people, technology and space. He founded Studio Roosegaarde in 2007, where he works with his team of designers and engineers towards a better future. Together they develop ‘Landscapes of the Future’ building smart sustainable prototypes for the cities of tomorrow.
Roosegaarde: “I don’t believe in a utopia, I believe in a protopia: a prototype world that we are improving step by step. We do not know what the future looks like and what challenges that entails. What we do know is that there is no way back. If we do not invest in new ideas, we will die. We are all part of the prototype. Let us not be afraid, but be curious and work together.”
Roosegaarde has been driven by nature’s gifts such as light emitting fireflies and jellyfish since an early age. His fascination for nature and technology is reflected in his iconic designs such as Waterlicht (a virtual flood) and Smog Free Project (the largest outdoor air purifier in the world which makes jewellery.

Detlef Wintzen
CEO insglück Gesellschaft für Markeninszenierung mbH
Profile
Detlef Wintzen has been drawing on his theatre production expertise to develop exceptional live communication event concepts since 1995. His dramatic compositions provide immersive brand experiences that help to build lasting customer relationships. Thanks to his professional background in film, TV and theatre, Detlef Wintzen knows exactly how to engage with an audience, provoke reactions and command attention.
insglück has won many national and international awards. Over the years it has remained high on the event agency ranking list and evolved into an agency with the expertise and execution to deliver absolutely unique concepts to its clients.
Detlef Wintzen believes in importance of unconventional thinking and being an innovator in your industry.
Even outside the workplace Detlef Wintzen keeps himself busy. His motto is: stay alert, dynamic and physically fit. In creative processes he likes to think outside the box as a source of fresh ideas. He’s passionate about art and, now and then, he tries to encourage his staff to take an interest.
Professional background
- Since 2000: Managing Director of insglück Gesellschaft für Markeninszenierung mbH, Berlin
- 1999-2000: Creative Director of kogag Bremshey & Domning GmbH, Solingen
- 1997-1999: Managing Director & Creative Director of InterACT Production Office
- 1995-1997: Freelance Director, Trainer & Consultant to various German theatres, as well as TUI AG, Robinson, AIDA & Seatours
- 1988-1995: Dramatic Advisor & Director at theatres in Berlin, Brunswick, Bremen, Hamburg, Oldenburg and other cities

Käthe Fleischer
Head of Strategy & Communication dimedis GmbH
“Knowing your customer (data) best”
Presentation
“Knowing your customer (data) best”
(Customer-)Data is the fourth economic production factor of our time. It forms the basis for business models and is proving to be an indispensable driver of innovation. But access to data, especially at the trade fair itself, remains a challenge. Käthe Fleischer provides an outlook on how you can use data from trade fair activities for yourself in real time and subsequently.

Marieke van Eijndhoven
International Business Development Manager for Expo Haarlemmermeer
“Sustainability – Expectations of the Service Providers Industry”
Profile
Marieke van Eijndhoven is the International Business Development Manager for Expo Haarlemmermeer, a multifunctional venue surrounded by nature, in the heart of Randstad, just a stone’s throw from Schiphol Airport and Amsterdam. The striking architecture and natural light of the building blends in perfectly with the lush nature surrounding it and the roof of Expo Haarlemmermeer is equipped with an astonishing 26,000 square metres of solar panels that give the venue’s surprisingly green character an extra boost.

Pauline Teyssedre
Galis Strategy Director
Profile
After growing up abroad, especially in Asia and Middle East, I had the will to work in companies that were always in motion. I first started in the tourism sector but then discovered the event one and never left it.
I worked in the organization of large public access sport fairs when I joined the Galis Group in 2012.
I’ve been in charge of key account clients, of the CSR development and therefore of the ISO 20121 certification.
Today I hold the position of Director of Strategy where I manage the client public relations, the international relations, but also the partnerships and strategic alliances.
Galis has been a proud member of IFES since 2019