Exhibitor Live is the most important show for exhibitors and trade fair service providers in America and thus represents an important gateway in the American trade fair market. This applies in particular to exhibitors and service providers from Europe.
During the Exhibitor Live, IFES and 11 of its members will be present at a joint stand in Las Vegas (Mandalay Bay Congress Center) from 26-28 February. We call it the Global Village, because it’s like a good village where “residents” and visitors meet, exchange ideas, go on some projects together or just have a cup of coffee. The Global Village can be found in the exhibition hall, stand 1900.
When a trade fair stand construction company participates as an exhibitor at a trade fair, it wants to present the company’s visions, the creative power of the designers and the technical potential,”says IFES Managing Director Uta Goretzky,” and this in an international environment.
This makes the Global Village a special kind of community participation. From A = Aktiv from Germany to W = Welkam from Japan, the companies present themselves on an area of 80 m². In the middle of its members is the IFES, as it were, at the heart of the IFES and as a bracket that gives content. However, not only members, partners and friends are welcome at the “Market of the International Trade Fair World”. If a visitor is interested in the international trade fair business, he or she is in exactly the right place with us,”says Goretzky. In addition to potential partners and information on international work, visitors to the stand will also find a preview of upcoming IFES projects such as the World Summit 2018 in Chicago, the Masterclass 2018 in Amsterdam or the IFES Certified Expert programme, a six-month training course to become a globally active trade fair expert.
And as it belongs to a good village, the second day of the Exhibitor Live will be a village festival. After the Exhibitor Award, a drink with members, partners and friends will take place on 27 February from 4.30 pm. Then the Global Village will also become a magnet for the surrounding exhibitors. Since warmth and hospitality have always been a top priority at IFES and the familiar atmosphere has always been emphasised, there will be a hospitality area throughout the fair that invites visitors to come back and stay for a while.