Steve Riches, CEO and Principal at LAGUNA DISPLAYS
HOW AND WHY ARE U.S. AND INTERNATIONAL STAND DESIGNS DIFFERENT? – Tues 21st November.
The stand designs at exhibitions both in the U.S and overseas are driven by many factors. These include trade union labour, venue location, electrical voltage, and how food and drink costs are handled in the exhibit. Steve will compare and contrast how these factors influence U.S. and international stand designs.
Topics include:
• U.S. convention centers versus international fairgrounds
• U.S. versus international fabrication facilities including the differences in construction techniques and materials
• U.S. versus international freight/shipping/drayage (material handling)
• U.S. versus international show rules and regulations
• U.S. versus international exhibition frequency
• U.S. versus international in-stand hospitality
Steve will explain through real world examples experienced traveling to exhibitions in different cities around the world and how these affect how a stand is designed and showing some case studies from an exhibitor and how their global exhibition program was managed using different design techniques.
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BIOGRAPHY
Steve Riches is CEO & Principal at Laguna Displays, a full-service provider of exhibit solutions for U.S. and international trade shows & events. An experienced trade show and event marketing executive, he has worked in various sales and management roles in the global exhibition industry. He has extensive experience in international exhibiting, trade show program management, and show-site project management.
A graduate of Pepperdine University, Steve is trilingual (French, Spanish, English), and a dual citizen (U.S. & U.K.). He is also a board member & Education Committee Chair at IFES, a member of the EDPA (Experiential Designers and Producers Association) Academic Partner Development Committee and a former president and current board member of the EDPA Southern California Chapter.