Story’s Objective, Process & Result

Objective

Our objective was to deliver a functional and visually strong exhibition stand while considering what would happen to its components beyond ISE 2026. Rather than looking at sustainability only at the end of the project, we aimed to incorporate reuse into the planning and delivery process wherever possible.

Process

During the planning and construction of the PureLink stand, we considered the lifecycle of different stand components and prioritised solutions that could continue to be used after the event.

The project incorporated a prefabricated modular structure and a modular raised flooring system, both suitable for reuse. Furniture from previous events was used again, while reusable LED lighting and rigged structures were also incorporated into the stand.

The Better Stands framework provided a useful way to review these individual elements and consider not only how they performed during the exhibition, but also what would happen to them afterwards.

Result

The project demonstrated that reuse can be incorporated across multiple areas of a large exhibition stand without compromising its functionality or overall visitor experience.

Several major components were suitable for future use, extending their lifecycle beyond a single exhibition. At the same time, the assessment identified areas where improvement is still possible. For example, the floor covering used for this project was single-use.

This was an important part of the process for us. Sustainability is not about presenting a perfect result, but about understanding what works, identifying what can be improved and applying those lessons to future projects.

Our key takeaway from the experience is that reuse needs to be considered from the beginning of the project — not only when dismantling starts.

The Better Stands framework helps us ask these questions more systematically and continue improving project by project.