At Viscom, sustainability is not a standalone initiative but an integral part of the event planning process. As part of RX Italy, Viscom has been operating under the ISO 20121 Sustainable Event Management System since 2021, embedding sustainability principles into every stage of the event lifecycle.

This approach influences decisions ranging from supplier selection and stakeholder engagement to venue management, waste reduction and visitor experience. Priority is given to responsible and local suppliers, with 100% of event suppliers based in the Lombardy region and 75% located in Milan and its surrounding area. Sustainable procurement practices also include the use of recycled and recyclable materials, such as rPET lanyards and recyclable badge holders.

The results achieved at Viscom 2025 demonstrate how sustainability objectives can be translated into measurable actions. Event materials were almost entirely digital, reducing printed collateral by 25% compared to the previous year, while 52% of on-site signage was digital. In addition, 80% of event waste was either donated, recycled or recovered, and the use of carpeting was reduced by 7,500 square metres.

Sustainability is also reflected in the visitor experience and community engagement. All food service areas offered vegetarian and gluten-free options, a drinking water station was installed to encourage reusable bottles, and through a partnership with Banco Alimentare, the event contributed to the donation of 13,035 meals to people and families in need.

By actively engaging exhibitors, visitors, partners and industry associations, Viscom aims to create long-term value for the entire event ecosystem while reducing its environmental impact. For us, sustainability is not only about minimizing negative impacts; it is about creating a positive legacy for the industry and demonstrating that business growth, innovation and responsible event management can go hand in hand.