 The new Exhibit Tech Area has been created to bring together professionals involved in the design and delivery of experiential environments, from exhibition stands and retail spaces to museums and live events. As brands increasingly seek tailored and memorable experiences, the sector is evolving towards solutions that combine creativity, functionality and technological integration.
Exhibit Tech Area will provide a dedicated platform for showcasing innovative materials, structural systems and design approaches, while fostering connections across the exhibition and event supply chain. The initiative reflects broader industry trends towards greater flexibility, modularity and customization, as temporary installations, pop-up concepts and experience-driven formats continue to gain importance across multiple sectors.
Viscom 2026 will take place on 28–29 October at Allianz MiCo, Milan.
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