Nearly two years have passed since the Arab spring began in North Africa and the Middle East; the question is whether there has been an economic power shift which has left an impact on the exhibition industry in the MENA region.
Despite these historic developments, people from the region and international experts alike remain optimistic about the future of trade shows and events in the region due to other positive factors which will create more & more exhibitions.
With more than 50 Venues, 1.3 million m2 of exhibition space and a growth of 16% in 2010, the MENA exhibition industry will face a big challenge in the upcoming years.
Hazem Hamada will be a guest speaker in the session ” Update on growth in Africa and the Middle East”, on Friday, 28 June. For an overview of the IFES World Summit programme of events click here.