VOK DAMS worldwide has been named “Organiser of the Year (AI Adoption and Innovation)” at this year’s Event Technology Awards: AI Edition in London. The awards ceremony took place as part of the first AI Edition of the Event Technology Awards, which is entirely dedicated to the use of artificial intelligence in the events sector.

Dr Anja Schmidt-Ott, Strategy & Consulting at VOK DAMS, accepted the coveted trophy on behalf of the entire team.

The Event Technology Awards are regarded as one of the most important international accolades for innovation in the events industry. In the first AI Edition, prizes were awarded in 21 categories, including ‘Best AI for Ticketing & Pricing Optimisation’, ‘Best AI for Customer Service’, ‘Best Use of AI at an Exhibition or Trade Show’, ‘Best AI for Registration & Onboarding’ and ‘Most Innovative AI Application in Events’.

From a field of international entrants, VOK DAMS emerged victorious in the highly competitive ‘Organiser of the Year (AI Adoption and Innovation)’ category.

The ‘Organiser of the Year (AI Adoption and Innovation)’ award recognises VOK DAMS’ use of AI in event and live marketing worldwide. At the heart of the award was the development of the Digital Doppelgänger approach.

VOK DAMS’ “Digital Doubles” use AI to simulate target audiences in order to understand at an early stage which messages, content and touchpoints actually resonate. This is transforming the way events are planned. Content is not evaluated only after the event, but is tested, refined and its impact made measurable in advance.

“This award is testament to what we at VOK DAMS have been working on for years: AI not as a buzzword, but as a genuine tool for better events. For us, data-driven event management is not a future scenario; it is already part of our everyday work. Receiving this award from such a prestigious jury makes us proud and motivates us to go even further,” says Colja Dams, Co-CEO of VOK DAMS worldwide.

“Digital twins for live events are just the beginning for us. This approach demonstrates how AI can transform marketing and communication as a whole: by incorporating target audience perspectives at an earlier stage, scrutinising messages more precisely, and aligning touchpoints along the customer journey more consistently with their intended impact. We are delighted that this approach has been recognised with this award,” says Dr Anja Schmidt-Ott, Strategy & Consulting at VOK DAMS worldwide.

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ABOUT VOK DAMS WORLDWIDE

VOK DAMS worldwide is a leading international communications agency specialising in events and live marketing. Across 19 locations worldwide, around 300 experts design brand experiences for corporate and public events, trade fairs, roadshows and showrooms. Founded more than 50 years ago and owner-managed ever since, VOK DAMS serves numerous high-profile clients worldwide, including BMW, Bayer, L’Oréal, Lamborghini, Porsche and SAP. Whether live, digital or hybrid, VOK DAMS consistently succeeds in taking brand communication to a new level. The agency’s projects are regularly recognised by high-profile juries worldwide with creative awards, such as the Red Dot, Golden Award of Montreux, Gala, beaworld, Galaxy, BrandEx, EX Awards and the German Prize for Business Communication. VOK DAMS has offices in Berlin, Frankfurt, Hamburg, Munich, Stuttgart and its headquarters in Wuppertal. It also has international branches in Barcelona, Beijing, Shanghai, Hong Kong, Bordeaux, London, Tallinn, Vienna, Prague, New York, Philadelphia, São Paulo and Dubai. Further information can be found on our website: www.vokdams.de

 

VOK DAMS HEADQUARTERS

Katernberger Str. 54 • 42115 Wuppertal • Germany

Telephone: +49(0) 202 389070 • www.vokdams.de

MEDIA CONTACT

Tania Nazzal

Head of Corporate Communications

Email: [email protected]

Telephone: +49 202 38 907-181