The IFES / EDPA Masterclass in Dallas is designed for US exhibit companies working with international clients, European partners and global audiences.

While the exhibition industry may look familiar across markets, the way people prepare, brief, decide, communicate, negotiate and work on site can differ significantly. This is often where international projects become more complex — not because people are unwilling to collaborate, but because every team brings its own understanding of what is “normal” into the same project.

Across the Pond, Beyond the Booth looks beyond the physical booth to explore the business expectations, working styles and human interactions that shape successful international collaboration.

The programme brings together five connected perspectives: Europe and US exhibiting, commercial awareness, tariffs and tariff relief, practical sustainability, and the human factors that influence successful cross-border projects.

Put simply: before you build internationally, understand internationally.

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Register online here

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The EDPA Texas Chapter is excited to host the second annual EDPA/IFES US Masterclass alongside their annual golf tournament from Sunday, August 23rd to Tuesday, August 25th in Dallas, Texas.

Event Highlights

This event is open to all EDPA and IFES members. You can choose to participate in either the golf tournament, the Masterclass, or both events.

Save the Date!
Should you want to make yourself seen by putting your company in front of this select audience, please reach out to us ([email protected]) and we will look at available sponsorship opportunities for you.