The Best of Events International is the leading trade show for experience marketing. Usually, around 550 exhibitors are welcoming 10.400 trade visitors in Dortmund, to present their products and services from all sectors of the event industry. Of course, 2021 will be a little different. And after EuroShop was one of the last shows, before the CoVid pandemic hit our industry, Best of Events will be the show to send the statement: We are still alive.
The exhibition will be companied by a high-calibre program and presentations, including the various forums such as: Technology & Scenography, Safety & Security, MICE and Digital, as well as Acts on Stage.
On the evening of the first trade show day, the legendary BOE Night takes place, a combination of networking, lifestyle and entertainment. In general, BOE International visitors benefit from great networking opportunities and gaining expert knowledge through latest topics and content.
For the first time, IFES will be part of the BOE 2022 with an IFES Global Village, including seven sub-exhibitors. Located in Hall 4, the joint pavilion will be the meeting hotspot and gather the international visitors on 140sqm.
Messe Dortmund has implemented a hygiene concept, to ensure a smooth and carefree realization of the event. IFES, as well, is taking all necessary measures for a pandemic-compliant Global Village, to enable all visitors to have a pleasant and healthy stay at the trade fair.
Together with an alliance of the most influential initiatives and associations of the German event industry, the BOE is working for a quick return to a new corona normality for the exhibition and event industry. To send a signal to politicians and the public, the next edition of the trade show will be held under the name BOE Red2022.