Expo & Event Stage

It is a noticeable added value for the customers of the industry. You can look forward to a programme of lectures, best case studies and discussions on a wide range of current topics curated by industry experts. IFES supports the program on various days.

EuroShop 2020 Halle 4/C40, The Art of Exhibition


Han Leenhouts

A session about the “human factor” in the temple of Live communications.


SUN 16/02/20, 11:30-12:00

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A session about the “ human factor “ in the temple of Live communications.

@Euroshop potential and existing exhibitors will be treated with the best suppliers in the exhibition world who all do their best to gain the visitors’ trust. Most people want to grow their business, grow their network or spread their ideas. They need communicative platforms to achieve that. Both engaging and energizing. You will find that @ the show floor. The best stands and concepts all ready in time for and matching your goals and budget.
Not many will talk about the last station, the last step.
The human beings who make the final and last conversion from contact into contract. How does that work? How to turn a nice concept into an awesome concept which makes you spent even more budget next year on Events and Trade Shows. Come the session of Han Leenhouts from the Netherlands and find out the importance of the Human Factor.


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The “Dutch” known to be open and direct. On the scale of direct Leenhouts is very direct and also very open. Since 1992 he has been working in our industry. First 10 years as stand builder (also as an exhibitor on Euroshop) and the last 18 years as a trainer and sales-coach for Exhibitors around the world. He is also a long year member of IFES and has been speaker for EDPA, UFI, IFES and many private companies in no more than 37 countries. The 30 minutes will be over before you know it and and you will look with different eyes to the rest off your day on the show floor.

Bonnie Higgins + Mitchell Blessing

Exhibit Design Education in the United States


SUN 16/02/20, 15:30-16:00

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Dr. Bonnie Higgins | Bio
Dr. Bonnie Higgins joined Bemidji State University’s (BSU) College of Arts, Education and Humanities in August of 2002. She is a Professor and Chair of the School of Technology, Art & Design.
Dr. Higgins teaches Art & Design courses with a focus on Exhibit Design. Courses taught include: Principles of Design, Photography, Intro to Exhibit Design, Event Design, International Exhibiting, Exhibit Design Tradeshow and Advanced Exhibit Design.
Dr. Higgins earned her Doctor of Philosophy (PhD) at the University of North Dakota. Her area of study was Teaching and Learning in Higher Education. Her Master’s degree is a Master of Science from Southwest Minnesota State University. Dr. Higgins earned her Bachelor of Arts in Art Education from the University of Sioux Falls, Sioux Falls, SD. She has presented both nationally and internationally, and has authored several articles related to design, technology, and education.
Dr. Higgins is a member of the Exhibit Designers and Producers Association (EDPA) and serves on the board of directors for the Upper Midwest Chapter of EDPA. She also works as a liaison with EXHIBITOR Media Group and related companies to maximize opportunities for the Technology, Art & Design students and program within the Trade Show industry.

Mitch Blessing has been an Assistant Professor of Technology, Art & Design at Bemidji State University
since 2016, specializing in Design Foundations, Graphic Design, 3D Design, Printmaking, and Typography.
A sculptor and designer, Mitch has been a student of visual communication his entire life. As a young art
scholar, he studied in Spain and England before earning his Bachelor of Fine Arts degree (BFA) in
Sculpture from Bemidji State University. He received his Master of Fine Arts degree (MFA) in Sculpture
and 3D Design from the University of Miami, Coral Gables. In 2009 Mitch co-founded a digital
advertising agency, acting as its Creative Director for seven years.
After serving as an industry professional on the School of TAD Advisory Board for many years, he
became one of the program’s instructors. This is Mitch’s second visit to the tri-annual Euroshop Event
and his first time presenting to members of the IFES Network on behalf of BSU’s Experiential Exhibit
Design program.



In academia, Bemidji State University (BSU) in Minnesota, USA, boasts one of the select few design programs in the entire nation that prepares young designers specifically for the exhibition and event industries. Since the early 1990s, the BSU Experiential Exhibit Design program has educated a steady stream of qualified specialized designers, ready to accept job postings all over the world. In additional to US nationals, recent Experiential Exhibit Design graduates include citizens of Malaysia, Moldova, China, India, Nepal, Japan, Uzbekistan, and many other countries.
In addition to providing specialized design programming in-house, Bemidji State University’s design program facilitates numerous “real-world” industry-related experiences for its students. This wealth of prior first-hand knowledge prepares graduates to quickly interface with and design for businesses in the experiential and exhibit design industry across the world.
Due to the unique nature of design education and the needs of the larger design community, a continuous dialog and model for improvement is vital for the continued success of BSU’s contribution to the preparation of skilled professional designers for today and in the future. Industry professionals contribute greatly to this improvement process through regular interaction with BSU’s design faculty and students.
Dr. Bonnie Higgins and Mr. Mitch Blessing will introduce and discuss Bemidji State University’s School of Technology, Art & Design, its curriculum, student outcomes, internship programs, and international partnerships, as well as sharing some success stories both of the program and of its diverse graduates.

Prof. Dr. Jörg Beier

The exhibit house and its logistics
First steps to enhanced logistic processes. 

Recommendations how to analyse, assess and improve logistic processes.


MON 17/02/20, 11:30-12:00

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Prof. Beier is managing director of the Steinbeis Transfer-Centre – Exhibition, Convention and Event Management (ECE) – at the Cooperative State University, Ravensburg, in Germany. The center supports knowledge transfer from the university to top- and middle-class enterprises, especially to the exhibition industry, and offers consultancy in the respective fields.

Prof. Beier was member of the supervisory board of the Cooperative State University in the federal state of Baden Wuerttemberg with app. 40.000 students till September 2015.

He retired from the university in 2017.

In 1983, Prof. Beier started his academic career. He initiated the first faculty for “Exhibition, Congress and Event Management” in Germany, which was established three years later.

Prof. Beier accomplishes international projects together with European, Asian and Arabic partners and offers advanced training programmes. His special teaching and research fields are: exhibition and convention management, trade show marketing; strategic management; international management training; market and trade research. One of his main areas of interest is the “International Exhibition Industry and its Future”.

Prof. Beier is the initiator and person in charge of the “Exhibition Management Degree (EMD)”, which is worldwide offered to the MICE industry by UFI, The Global Association of the Exhibition Industry” located in Paris.

In 2017, he launched a new education program for the “International Federation of Exhibition Services (IFES)”, titled as ICE – IFES Certified Expert -, which is addressed to the stand building industry.

Ravensburg, November 2019

Contact data:

Prof. Dr. Jörg Beier

Managing Director of the Transfer Center „Exhibition, Congress and Event Management (ECE)“ at the Cooperative State University, Ravensburg.

Tilsiter Str. 7 – 88267 Vogt – Germany
E-mail: [email protected]
Tel.: +49 171 1418 854

Ketaki Madaan 

How can Youngsters contribute to the exhibition industry –  Hire Leaders for what they can do, not what they have done.


MON 17/02/20, 12:30-13:00

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With almost a year into the exhibition industry, I have learned not just the intricacies of project management, but also the value of emphasis on marketing brands. With ongoing experience in business development and management practices that I have acquired within working at XS Worldwide, this organization has helped me align my vision with theirs, which is to cater to our clientele efficiently and transparently. XS Worldwide has given me the opportunity to grow and expand at a tremendous speed and has onset my many friendships around the world due to global presence.


With a background of media studies and film production, I had never thought this would be the line of work I would be the most joyous in. For me, the work is what brings in my ROI, but the people within it are what makes me want to stay here and learn about the global capacity of catering to people and their brands.

Sophie Chénel

Paper in architecture and art a way to sustainability


MON 17/02/20, 14:00-14:30

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Through many examples, paper is an important source of inspiration for architecture and design as well as a real sustainable media to make temporary architecture.

Procédés Chénel gathers artists, architects and designers onto many projects to test its papers in order to improve knowledge, increase creativity and happiness in the creation process.

Through this trends review, and this marvelous journey among paper artists Procédés Chénel want to share its sustainable solutions with its creative community.

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    In 1994, Sophie Chénel joined naturally Procédés Chénel, a company renowned for its many innovations and advanced uses of industrial materials in the field of events. Today, representing the fourth generation at the head of the family business, Sophie
    manages Procédés Chénel by bringing new directions. Nourished from her years of art studies and international business, she brings her personal vision to the bar of the research laboratory, as well as in the design developments and manufacturing workshop located at the gates of Paris. Framed and supported by many managers, she also drives several business associations, appears in the media and regularly gives conferences where she discusses and anticipates the future of her sector.

    Sophie Chénel passionately leads her expert teams in the development of self supporting paper partitioning systems and the setting up of collaborations with renowned architects and designers such as Jean Nouvel or Paola Navone, for example.

    Museums, international exhibitions, events, boutiques … Non-woven partitions, monumental ceiling installations, large format prints, lighting systems, furniture … The company is constantly innovating. Today, Procédés Chénel is made up of a dynamic team of around twenty people. International reputation, a strong expertise in inventing intelligent products and services, and a growing catalog of materials make Procédés Chénel a reliable and appreciated resource. all over the world as its offer meets the strict fire and health standards of the building.

    Jeff Hannah

    Cultural Frameworks


    MON 17/02/20, 14:30-15:00

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    National culture is one of the most ignored aspects of international trade show programs. Neglecting subtle nuances in cross-cultural business can be devastating, as unrealized components of culture can damage business relationships and nullify marketing efforts. Recognizing that all business is conducted within the “context of culture” helps one to see things from a totally different perspective. This session provides a brief overview of the various dimensions of culture which should considered when exhibiting in other countries, such as:

    • ethnocentric vs. cultural context approach
    • individualism vs collectivism
    • age vs. youth
    • perspectives on time
    • power distance index
    • communications – verbal and non-verbal
    • gender views and masculinity index

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    Jeff Hannah is VP of International, Interiors, & Creative for Exhibit Concepts Inc. He podcasts, consults, writes, and speaks about engagement strategies, cultures, and trade show differences between countries. For over 25 years he has led multicultural teams in the strategic development of complex projects in over 50 countries for many of the world’s top brands. Hannah hosts The Global Exhibitor Podcast, with its supporting website, www.GlobalExhibitor.com, an educational resource for international marketers.

    As a serial entrepreneur & creative, Hannah founded companies in London, Abu Dhabi, and Atlanta – and specializes in international marketing and cross-cultural engagement strategies. He is a recognized expert in the global trade show industry, having worked with hundreds of brands such as Nike, Boeing, Cisco, Colgate-Palmolive, and Etihad Airways. Hannah has been honored with the coveted IDSA’s Silver IDEA Award, the Business Marketing Association’s Pro-Comm Award, and SEGD’s Exhibit Design Award.

    Hannah enjoys sharing his insights through podcasting, speaking, teaching, and writing across various forums, such as ExhibitorLIVE, Exhibitor Magazine, Global Exhibitor Blog, Exhibit City News, Global Exhibitor Podcast, Tradeshow and Exhibit ThoughtLeaders Journal, Biz LABS Podcast, and others.

    He enjoys spending time with his wife of over twenty-nine years, and their three adult children. He also leads a cultural think tank, works in the local community, and serves in ministry in his local church. Hannah holds a B.S. in Industrial Design from the Georgia Institute of Technology in the USA.


    Hannes Bäuerle

    materialREPORT 2020 – Latest trends and material developments 


    MON 17/02/20, 15:00-15:30

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    The keynote lecture will highlight which surfaces, materials and colours are currently in use or will be in trend in the future with numerous practical examples.
    The focus is on the topic of hotels. The latest design concepts of boutique hotels, international chains and of course luxury homes will be shown.
    The main focus is on the special use of materials. Various Top 10 lists will be presented, the most frequently requested materials at raumprobe.
    In addition, selected new developments are presented, whose creative use designers can already look forward to today.

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    Dipl.-Ing. (FH) Hannes Bäuerle was born in Stuttgart and founded two companies after school education, a subsequent world tour and studies. After completing his basic studies in mechanical engineering at the University of Stuttgart, he switched to interior design. The basic study was completed in Trier, then a practical year. He successfully received his diploma to the Dipl.-Ing. (FH) interior architecture in [email protected]
    2002 Foundation of the interior design office LINIE ZWEII, together with Claudia Miller.
    2005 Foundation of raumprobe, together with Joachim Stumpp.
    The materials agency raumprobe is the leading institution in the field of materials consulting for architects, planners and the construction industry. More than 50,000 sample exhibits can be proverbially understood in the Stuttgart exhibition. Using the digital material database, filters can be used to find the right building material and the latest developments.
    Since 2013, raumprobe has been awarding the material prize. In this recognised competition, manufacturers and their latest material developments are honoured, as are architects and interior designers with their built projects and correspondingly outstanding use of materials.

    Hannes Bäuerle works as a specialist speaker at the national chambers of architects, is active at universities with teaching assignments and gives keynote lectures on a wide range of material topics. He is also the author of numerous specialist books and the trend magazine material REPORT as well as regular publications in specialist journals.

    Torsten Heinze

    IDIA – a new Award for the exhibition industry

    Presentation with subsequent award ceremony


    MON 17/02/20, 15:30-16:00

    John Pavek

    An Overview of the US Exhibition Market: At Home and Abroad


    TUE 18/02/20, 11:30-12:00

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    As an exhibitor or as a provider of exhibition and event services, the $97 Billion US Exhibition market represents opportunities and challenges.  Join us in the Event and Expo Forum for a look at exhibiting in the United States.   This session will also present highlights from EXHIBITOR magazine’s recent International Exhibiting Survey and the latest trends in activity as U.S. companies look to expand their exhibiting programs around the world.   


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    John Pavek is Chief Marketing Officer at Exhibitor Media Group (U.S.A.) . A thirty-year veteran of EXHIBITOR, Pavek’s experience spans all aspects of Exhibitor Media Group sales and marketing programs, including advertising sales, audience development, market research,  and strategic business development for EXHIBITOR magazine and EXHIBITORLIVE.


    Pavek currently serves as an Executive Board Member for the International Federation of Exhibition and Event Services – IFES and is Past-President of the Upper Midwest Experiential Designers & Producers Association. 

    Dr. Christian Coppeneur – Gülz

    Digitalization in Event-Marketing – Shall we leave the stage to Google & Co.?


    TUE 18/02/20, 15:00-15:30


    Digitalization in Event-Marketing – Shall we leave the stage to Google & Co.?

    „With a clear focus on process optimization, automation and measurability online marketing expands its share in marketing budegts. Although the effectivity of event marketing is never questioned, the event industry still owes the qualitative proof. Learn about how technologies, such as IoT (Internet of Things) and the increasing digitization, enable event marketing to automate processes, increase efficieny and to make its effectiveness measurable. Do we really want to leave the stage to Google & Co.?“


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    After studying business administration in Vallendar, Rome and Los Angeles, Christian Coppeneur-Gülz earned his doctorate in business informatics and information management at the WHU -Otto Beisheim School of Management. With a focus on digitization, process optimization and cost reduction in live marketing, he developed ExpoCloud, the leading event marketing automation platform with more than 7,000 international users. Whether cloud-based service hubs, business intelligence, automated visitor measurement at events or AI-based content management -his pioneering spirit is revolutionizing the industry. Dr. Christian Coppeneur-Gülz is a sought-after keynote speaker and regularly gives lectures on the digital transformation of event marketing as well as guest lectures at the University of Applied Sciences for Business Management (WHU). He is the author of the definitive book “Event-Resource-Management”.

    “Every unresolved problem is a company that has not yet been founded.”
    Dr. Christian Coppeneur-Gülz

    Elizabeth Niehaus + Christoph Rauch 

    No Exhibit –  no Show 

    Navigating the challenges of exhibition logistics


    WED 19/02/20, 11:30-12:00

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    How are you dealing with the challenge of having more shipments being delayed by lack of capacity or bureaucracy?

    How digitization is impacting the way exhibits and stands reach show destinations?

    How exhibition & event logistics professionals meet the special requirements that stand designers and exhibitors are facing?

    Join the session and find out new resources and way outs to difficulties of customs imports in emerging countries or specific difficult markets as Russia.

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    Elizabeth Niehaus

    Elizabeth joined the Event and Exhibition Industry with Reed Exhibitions over 20 years ago, got addicted and remains devoted ever since. In 2011 she took on the role as IELA Executive Officer. Since then, the Association has developed itself as a high quality reference for brand & content within the industry.

    Leading up a company as expert in the field of Association & Event Management, Elizabeth consults associations and brands, empowering them to activate essential resources in order to heighten their relevance and strengthen their position within their markets.

    Originally from Argentina and having lived many years now in Europe, Elizabeth combines both southern & northern character strengths into her business approach: with fervor for authenticity and inquisitiveness, together with a passion for innovation, Elizabeth immensely enjoys working in challenging, competitive and fast-moving environments. She is both a true content architect who focuses on value as well as a master in creating event experiences that make a difference for everyone.

    Christoph Rauch 

    After graduating from the European Business College in Munich, Christoph – a second generation exhibition logistics leader – started his career with BTG in 2001. Christoph has been the Managing Director of BTG since 2006. Following in his father’s footsteps (a founding father of IELA), he has always been very active in IELA. He was and is a member of several Working Groups (Training, Membership and Standards) and was elected to the Board of Management of IELA in 2007. He was Treasurer and Vice-Chairman of IELA twice and was finally elected as Chairman of the Board of Management of IELA in Amsterdam in 2014. Christoph prefers to spend his free time with his family, riding his motorbike and visiting the Allianz Arena, the home of his favourite football club – FC  Bayern Munich.

    Justin Hawes

    Exhibiting in Africa


    WED 19/02/20, 14:30-15:00


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    Justin Hawes founded South African exhibition and events company, Scan Display, in 1996. The business has grown to become a leader in the African exhibition, events and display industries, specialising in award-winning exhibition stands, event and exhibition infrastructure, and display solutions. 
    Scan Display has a network of distributors in the following African countries: Botswana, Eswatini, Ethiopia, Kenya, Lesotho, Mozambique, Namibia, Nigeria, Rwanda, Zambia and Zimbabwe.
    The company has extensive experience working on infrastructure projects in Africa including the following large events:” The 2011 United Nations Climate Change Conference’s (COP17) Climate Change Response Expo in Durban, South Africa ” The 2013 United Nations Convention to Combat Desertification (COP 11) in Namibia
    ” The African Development Bank (AfDB) 2016 Annual Meetings in Zambia ” 20th ICASA International Conference on AIDS and Sexually Transmitted Infections in Africa (ICASA 2019) in Rwanda
    Justin will share his experience of exhibiting in Africa, highlighting some of the challenges and the areas for potential growth. He will look at the history of the industry in Africa, the potential of business tourism on the continent, and some of the ways to make exhibiting on the continent more efficient.

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    Justin Hawes is a Chartered Accountant with a BCom, BAcc and HDip Tax from the University of the Witwatersrand, Johannesburg, South Africa. He has been Managing Director of South African exhibition, events and display company, Scan Display, since its formation in 1996.

    Scan Display has branches in Johannesburg, Cape Town, Durban, Port Elizabeth, Botswana and Rwanda, and a network of distributors throughout Africa.

    Justin served on the executive committee of the Exhibition and Event Association of Southern Africa (EXSA) for five years. He was the association’s Chairman in 2005 and Vice Chairman from 2002 to 2004.

    In 2009, Justin co-founded the Event Greening Forum (EGF), a non-profit organisation aimed at promoting sustainability in the South African events industry. He is currently the organisation’s Treasurer.

    In 2011, Justin became the first African to be represented on the International Federation of Exhibition & Event Services’ (IFES) board. He is currently the association’s Vice President and Treasurer

    Paco Collazo

    How to tackle Shows in LATAM


    WED 19/02/20, 15:00-15:30


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    Producing events overseas always has a bigger risk factor than when playing as a local, even if you have done it in the past or have gone to a similar country, each new city has it tricks and secrets that can make it either a walk in the park or a nightmare for you.

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    Paco has been in the event production business basically his whole life, he has had the privilege to have accompanied his dad since he took me him to his first tradeshow around the time he was 7 years old. He works at SISTEXPO, Mexican based, family owned business with 38+ years in the industry managing all the projects that happen around the world.

    His first job was in the graphics department as an installer, then sales, then handling all the international operations and innovation.

    Paco loves to cook, ice hockey and living the tradeshow life around the world.

    Peter Theodorides

    Best [email protected]

    Insights from “Exhibitor Magazine’s EuroShop Award”

    THU 20/02/20, 11:30-12:00


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    Peter Theodorides is President of IFES (International Federation of Exhibition and Events Services) with over 30 years of experience in the exhibition and congress business. Based on his biography (born in Caracas, Venezuela), he graduated from the American School in Venezuela and has been running a company in Greece for over 27 years.


    Messe Düsseldorf – IFES – m+a report – FAMAB – ESG

    „The Future of Exhibitions in a Globalizing Market“

    THU 20/02/20, 12:30-13:00


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