As featured in – 4.3.2021

As an international association, IFES (International Federation of Exhibition and Event Services) gets insights into many trade fairs markets worldwide. For this global outlook, Justin Hawes, President of IFES & MD of Scan Display (South Africa) talked to IFES members from 5 continents.

Across the globe, exhibitions are on hold with little certainty on when they will be able to resume. The exception is the Middle East, which seems to have been better able to stem the spread of the virus. Many organisers have developed online platforms to continue working. However, these have not been successful. Uta Goretzky, Executive Director of IFES, believes that exhibitions work because face-to-face meetings engender trust quickly and effectively, allowing business to proceed. It is much harder to build trust online…

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