Representing IFES at the Saudi Event Show 2025 in Riyadh, Benoit Honnart, CEO of ELECTRA, joined the panel “Inside the Royal Investment Engine: How Giga Projects are Reshaping the Global Events Map.”
Bringing IFES’s voice to this strategic conversation, he shared how Saudi Arabia’s landmark giga projects — including NEOM, Qiddiya, and The Red Sea Project — are transforming the Kingdom into a global destination for world-class events. IFES’s international expertise and reach can support this transformation by connecting local stakeholders with global best practices, fostering a sustainable, technology-driven, and culturally authentic events ecosystem built on local talent development and knowledge transfer.
