Justin will share his experience of exhibiting in Africa, highlighting some of the challenges and the areas for potential growth. He will look at the history of the industry in Africa, the potential of business tourism on the continent, and some of the ways to make exhibiting on the continent more efficient.

Don’t miss the presentation: 19 February, 14:30 pm, Expo + Event Stage, close to the IFES Global Village (Hall 4 Booth 39)

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