Assumptions regarding the comeback of trade fairs vary widely and are spread over the whole year 2021. Two thirds of the participants expect a new start in the first half of the year. Another 29% in Q3 and 6% in the last quarter of the year.These statements were made with some reservations, such as that trade fairs will start in the first half of the year, with fewer events, but that the majority of business will not take place until the second half. Or that the occurrence of fairs strongly depend on the spread of the virus and whether planned shows are feasible as planned.These expectations match the results of the previous question regarding the currently (government’s) plannedre-opening dates of trade fairs, either mostly in the first half of 2021 or not being announced yet.
This is part of a very extensive member survey of the IFES. The evaluation is available on the IFES website.