jwc, the leading international consultancy specialising in business events and destination management, has entered a strategic partnership with the Maharashtra Convention Bureau (MCB) to support the development and international positioning of Maharashtra as a premier destination for global business events.
The partnership was formalised through a Memorandum of Understanding signed by both parties in the presence of senior representatives from the Government of Maharashtra, Mr. Sanjay Khandare (IAS), Additional Chief Secretary (Tourism), Government of Maharashtra, Mr. Vijay Powar, Deputy Secretary, Department of Tourism, Government of Maharashtra, and Ms. Tanuja Pandey, Special Advisor to the Department of Tourism, Government of Maharashtra, along with Mr. Jochen Witt, Founder and Chairman, jwc, Mr. Sebastian Witt, Partner, jwc, and Mr. Vijay Sharma, Managing Director, jwc (India).
The Maharashtra Convention Bureau has been established to attract international conventions, exhibitions and business events to Mumbai and other key cities across the state.
Under the agreement, jwc will provide strategic advisory services, international market expertise and access to its global industry network to support the Bureau’s growth and event attraction efforts.
‘Maharashtra has enormous potential to become one of Asia’s leading destinations for international business events,’ said Jochen Witt, Partner and Chairman at jwc. ‘With its strong economy, world-class infrastructure and ambitious vision, the state is well positioned to compete on the global stage. We look forward to contributing our international experience and supporting Maharashtra’s journey towards becoming a leading destination for global meetings and conventions.’
As one of India’s most economically dynamic states and home to Mumbai, the country’s financial capital, Maharashtra offers a compelling platform for the continued growth of the business events industry. Through this collaboration, jwc will work closely with MCB and its stakeholders to strengthen international visibility, enhance bidding capabilities and attract high-value events to the region.
‘We have always believed that Maharashtra has what it takes, be it the infrastructure, the talent, and the ambition. With jwc’s guidance, we are now better equipped than ever to translate that potential into tangible outcomes for our economy and our people,’ said Mr. Sanjay Khandare (IAS), Additional Chief Secretary (Tourism), Govt. of Maharashtra.
About jwc
Founded in 2007, jwc is the leading management consultancy specialising in the exhibition, trade fair and conference industry. The firm works with organisers, venue owners, service providers, investors, governments, destinations, and industry associations across Europe, Asia, the Middle East, Americas and Africa. In addition to advisory work, jwc produces industry benchmarks and market analyses, including the ‘Global Industry Performance Review’ (GIPR) and the co-published UFI World Map of Exhibition Venues, which are used by industry executives, investors and policymakers for market comparison and strategic decision-making.
