Accordex, a company specializing in the design and fabrication of exhibits, events and retail environments, announced the launch of its new corporate brand identity, redesigned logo, and website. These changes come at a time when the company is evolving its service offerings and expanding its global reach.
“In the last year, Accordex has focused on developing our presence in events, building and solidifying relationships with our international partners and hiring top talent,” said Darren Paré, President of Accordex. “Our new website and brand identity better reflect our design-forward position and showcases the importance we place on helping our clients deliver the true essence of their brands to audiences across the globe.”
Designed by the creative agency Leeroy, the new logo evokes a feeling of polished playfulness while the typography characterizes the brand as bold, smart, effective, and balanced. The warm red dot is an homage to the company’s previous color palette, while the choice to embrace a lower-case logo exudes a modern vibe, channelling their approachable persona.
“This rename and rebrand represents a significant step in our company’s evolution. We’re redefining who we are and most importantly sharing it with the world for the first time” said Paré, Accordex President. “Our brand ethos has always been built on pride, quality, collaboration and authenticity – that’s what’s kept our well-oiled machine running for over the past two decades. We pride ourselves on our relationships and our ability to help, support and connect our clients with their markets.”
Accordex emphasis on providing a full suite of creative design and fabrication services to organizations, companies and brands is reflected in the company’s new tagline, “Design to inspire. Built with pride.” This language speaks to the core belief that in a vast, ever-changing, and innovating branding landscape, Accordex can fully cater to each and every business to establish and secure a thriving marketing program.
Founded in Montreal, Canada, over 25 years ago, Accordex designs and builds physical environments for trade shows, special events to custom retail spaces. Working with an international clientele in a wide array of industries, we leverage our solution-based attitude, creative vision and fully-integrated 100,000 sq. ft. facilities to deliver the highest value in design and fabrication, ensuring the success of all projects on a global platform. To explore the new website and learn more about design and fabrication services, please visit www.accordex.com.