Skyline Exhibits is excited to collaborate with top industry experts for MarketingProfs‘ Lead Generation Friday Forum on June 14th.

Effective lead generation at trade shows goes beyond just collecting business cards. It’s about crafting memorable experiences that guide visitors on a journey, elevate your brand while providing valuable insights to qualify leads, grow sales pipeline, and exceed your business goals.

The Friday Forum includes three jam-packed sessions on lead generation. Our session, “Beyond Business Cards: Mastering Trade Show Lead Generation”, is presented by Brian Lanning, Skyline’s Senior Managing Director, Key Accounts, and covers a comprehensive face-to-face lead generation strategy designed to maximize your ROI.

Brian will cover each stage of the process, from pre- to post-show, including: 

  • Defining objectives 
  • Implementing targeted campaigns to boost booth traffic 
  • Designing exhibits that align with your objectives 
  • Utilizing digital activations to qualify leads 
  • Asking the right qualification questions to gain MQLs through strategic conversations 

REGISTER HERE to join this complimentary mini-conference on Friday, June 14th at 11:30 AM ET