MINNEAPOLIS, MN – Star Exhibits & Environments (www.engagestar.com), a leading full-service experiential marketing agency and producer of high-end custom exhibits, environments, and experiences, is excited to announce the acquisition of Neu Concepts LLC (neuconcepts.net), effective October 1, 2023.


Neu Concepts, headquartered in Durham, North Carolina, specializes in exhibit design and fabrication, experiential marketing, branded interiors, and creative services. Cathy Hofknecht founded Neu Concepts in 2010 with a vision of collaborating with her clients to create thoughtful brand engagements that inspire, engage and delight with each and every interaction.


“The company and employees at Neu Concepts take great pride in their workmanship and share similar values with STAR,” said Justin Dworak, president at STAR. “Our teams are excited for the future and the power of joining forces and working together to best meet the needs of our clients.”


This strategic move will strengthen STAR’s geographic presence while expanding service and growth opportunities. STAR’s extensive experience in event innovation and design combined with Neu Concepts’ established presence in the East Coast market will create a powerful synergy that drives growth and success.


“This acquisition represents an incredible opportunity for our team and our clients,” said Hofknecht, president, Neu Concepts. “STAR’s reputation for excellence and their commitment to pushing the boundaries of the industry align perfectly with our values and vision.”


Neu Concepts and the entire team will continue to operate from its current facility in Durham, North Carolina. Neu Concepts will maintain its brand identity as it joins the Star Group family of companies, which includes recently acquired Featherlite Exhibits and Exhibitor Group.


Looking ahead, STAR plans to continue to identify additional opportunities for value creation. “The importance of the trade show and events marketing industry remains strong, as we continue to drive innovation across every aspect of the value chain to help drive further growth and increase our production capacity,” added Mark Johnson, founder and principal owner of Star Group.



About Star Exhibits & Environments

STAR has provided powerful brand integration for our clients since 1993. A leading global marketing solutions provider, STAR values a customer-intimate approach, lasting partnerships, powerful strategic direction, and consistent execution. STAR’s comprehensive design, fabrication, installation, and property management services support trade show, retail, corporate interior, event and selling environment initiatives. To learn more, follow STAR on LinkedIn at https://www.linkedin.com/company/star and visit www.engagestar.com.


About Neu Concepts

We are a group of creative, original thinkers who love to collaborate with our clients to design and build thoughtful branded spaces that inspire, engage, and delight with each and every interaction. We bring both the creative and the craftsman to everything we do. We take humor seriously. And make hard work look easy. We hire artists and nerds, and thinkers and doers. We design with high-tech tools and build with our own two hands. And because we bring both sides of our brains to everything we do, we can tell your whole story in a whole new way. Learn more at neuconcepts.net.



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