Berlin, October 16,2017 – mo systems is expanding its sales network with a new partner in the states. Under the title’ Go MO-bile.’, the newly partnered up American Highmark TechSystems is marketing two products from mo systeme. Both pop-up spaces, the mo5 and the modulbox system, therefore close a gap in the American market for mobile communication solutions at eye level.

The newly established division for outdoor solutions was launched by Highmark TechSystems at the ‘Experiential Marketing Summit’ in Chicago in May of this year. In addition to other outdoor event products, such as large static brand spaces, the modulbox system represents an ultra-mobile and modular communication unit, which enables sustainable communication as well as road shows.

Marc Schwabedissen, managing director of modulbox mo systeme: “We are glad to have found such an experienced partner for sales in North America and are looking forward to establish a strategic and fun cooperation.”

About Highmark TechSystems

Highmark TechSystems stands for know-how and experience in the field of development and production of exhibition systems in the States. Highmark was already spun off from the former ICON Exhibits in 1998 and continued to develop further. Increased demand for lightweight, flexible structures has sharpened the profile of Highmark TechSystems. Based on the company’s history, Highmark continues to focus on a steady output of product innovations through the specialization of Highmark TechSystems and thus continues to actively influence the market as an industry leader.

Today, Highmark TechSystems has grown into an independent company that is valued for its superior products, modular system know-how, innovation culture and excellent service.

Debbie Parrott, CEO Highmark TechSystems: “Highmark is proud to be the exclusive North American distributor for mo systeme of Berlin. Their category-creating products like modulbox and mo5 have set the standard in Europe and around the world for ultra-mobile, premium, outdoor branded environments.”


modulbox mo systeme develops and produces mobile brand communication tools for the outdoor sector. All mobile presentation systems combine technology, innovation and aesthetics in a sophisticated way. The patented modularity of the products plays a decisive role and is also decisive for customisability. All products have been awarded national prizes and focus on high-quality communication at eye level. To date, mo systeme have been customizing over 400 pop-ups for roadshows, events and any other form of outdoor communication. The mobile pop-up spaces link brands with target groups flexibly at every conceivable location. The modulbox systeme is represented worldwide by eight partners in 15 countries. For more information please visit here.