At the heart of every successful trade show lies a powerful – and sometimes complex – collaboration between three key players: the organiser, the venue, and the service provider.
In this dynamic panel, we bring these voices together on one stage to explore the shared goals, different perspectives, and evolving expectations within the tradeshow ecosystem.
“Same But Different” will dive into the real-world opportunities and challenges that arise when these roles intersect. From logistics and lead times to creative alignment and client demands, our panellists will explore how we can work better – and smarter – together.
With a panel consisting of strong industry voices such as Miriane Ewbank, Ana Maria Arango and Giselle Chavez Carmona and Marie Brown amongst others, you can expect open dialogue, practical insights, and a few behind-the-scenes stories that shine a light on what really happens when the curtain rises on show day.
If you’re part of the ecosystem – this conversation is yours.


