Virtual fairs have been around for years as a digital alternative to real trade fairs – but so far they have not been able to establish themselves. It was not until the shutdown of the Covid-19 pandemic that they became increasingly popular. From a strategic perspective, however, the question now arises as to whether this is a short-term phenomenon or a long-term development. This analysis is crucial to the question of whether virtual fairs require an isolated solution or long-term strategy in the marketing mix.

We look forward to hearing from Barry Penners of ExpoCloud on this topic. Afterwards he will be available for questions or a small discussion.

TODAY, Mon, 28 September 2020, 2.30. CEST (Paris) 07.30am (Chicago) 08..30pm (Shanghai)


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