PROGRAM
Three days of inspiring Presentations, interactive Workshop and Best Practice Examples will be held under the topic: “Marketing Content for Exhibitions & Events”.
This year’s IFES Master Class forum will be a kaleidoscope and a colorful journey through the world of Exhibitions & Events focusing on the transformation of Marketing Messages (of our customers) into Exhibition & Event Solutions.
Wednesday 06, Dec
The first day will start with a warm welcome, following by a key-note explaining ‘One Brand. One Message’ and the importance of content, which is "More than just a Message".
Friday 08, Dec
During the third day, we will focus on one of our core areas: Design & Architecture. We will learn about briefing being the basis for quality. Additionally, we will see a lot of best practice examples during our session ‘Storytelling’.
Thursday 07, Dec
During the second day, we will look beyond the edge of the plate and learn how to use challenging marketing tools which are closely linked to our business and which drive the attention of our target group: visuals & films, light shows, emotions & material.
We look forward to presentations & workshops titled: ‘The Challenges of Visualization’, ‘How to create Emotions’ and ‘How to light up your event’. Additionally, we will learn more about Chefs, Cooking & Catering to create well-being and a happy atmosphere during events.
DETAILED PROGRAM Content of the program might be subject to changes
Wednesday Dec 06, 2017
Individual arrivals and check-in at the Hotel
12:00 Registration & snack
@Â Suntec Convention & Exhibition Center, Singapore, Hall 606
12:30 Welcome
by IFES, Isabel Besemer
Idea & Outlook of IFES MasterClass 2017Â by Karla Juegel
13:00 Presentation Â
One Brand. One Message
by Heemanshu Ashar, Growth Consultant, India
14:00 Who is Who
Getting to know each other
Moderated introductions & networking
15:00 Coffee break
Let’s have a coffee while networking
15:30 Presentation
Marketing Content – More than a Message
by Karla Juegel, Founder & Managing Director Messe | Marketing, Germany
16.30 Presentation
The multidimensionality of Design within the customer’s journey
by Paul Hugo, Designer ScanDisplay, South Africa
17:30 End of the first seminar day
19:30 Dinner @one of Singapore’s wonderful sights
Thursday 07 Dec, 2017
09:00 Good Morning!
09:00 Presentation
The Challenges of Visualization
by Stefan Ebling, Writer/Director of Films, Germany
10:00 Workshop
Visuals & Films, the most spoken language of our times
by Stefan & Karla
10:45 Coffee Break
Let’s have a Coffee to improve creativityÂ
11:00 Results & Presentations of the WorkshopÂ
11.30 Presentation
Light up your event
by Roy Chooi, Director Hightlight Systems, SingaporeÂ
12:30 Lunch & NetworkingÂ
13:30 Presentation
How to create Emotions
by Eddie ChoÃ, Regional Director of Milton Exhibits Singapore
14:30 Workshop
Emotions & Environment
by Krystal & Karla
15:15 Coffee Break Let’s have a Coffee to enhance emotions
15:30 Results & Presentations of the Workshop
16:00 Catering = Hospitality
by the Suntec Chef
17:00 Site Inspection
Visit of the Suntec Convention and Exhibition Center
18.00 End of the second Seminar Day
19:30 Dinner @one of Singapore’s wonderful sights
Friday 08 Dec, 2017
09:00 Good Morning!
09:05 Presentation
Form follows Content
by Hans de Wit, Designer & Art Director WitDesign, Netherlands
10:15 Best Practice Examples
Storytelling
by Heemanshu & Karla
11:00 Coffee Break
11:30 Presentation & Workshop
Briefing – The poor cousin of the event industry
by Paul Hugo
Results & Presentations of the workshop
Closing Ceremony
13:00 Closing – Lunch
Wednesday 06, Dec
The first day will start with a warm welcome, following by a key-note explaining ‘One Brand. One Message’ and the importance of content, which is "More than just a Message".
Thursday 07, Dec
During the second day, we will look beyond the edge of the plate and learn how to use challenging marketing tools which are closely linked to our business and which drive the attention of our target group: visuals & films, light shows, emotions & material.
We look forward to presentations & workshops titled: ‘The Challenges of Visualization’, ‘How to create Emotions’ and ‘How to light up your event’. Additionally, we will learn more about Chefs, Cooking & Catering to create well-being and a happy atmosphere during events.
Friday 08, Dec
During the third day, we will focus on one of our core areas: Design & Architecture. We will learn about briefing being the basis for quality. Additionally, we will see a lot of best practice examples during our session ‘Storytelling’.