Education program convenes in Singapore

Hosting Exhibition and Event Specialists from around the Globe

The theme of this year’s IFES Master Class was ”Marketing Content for Exhibitions and Events” and it featured again an impressive program of keynotes, workshops and best practice.

This year’s episode of IFES Master Class took place at Suntec Singapore Convention & Exhibition Centre from 6 – 8 December 2017 and focused on employees in the second line of business.

Creative sessions are an important part of the Master Class program.

The IFES Master Class is a three-day education and networking specifically designed for marketers, architects, designer and project managers responsible for international exhibitions and events, who want to enhance their skills in 3D communications.

Master Class, the new IFES education format, was run in Cape Town for the first time in November 2016. More than 30 participants ranked this program as excellent in their rating and most of them want to return to Singapore in this autumn.

“IFES Master Class is a platform to exchange knowledge, support networking and enhance professionalism”, says Karla Juegel, Founder & CEO of Messe|Marketing, and chair of IFES Master Class. ”So regarding Singapore, we are looking forward to three days of inspiring presentations, interactive workshops and examples of best practices from which we all can learn.”

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