As we wrap up the eighth edition of the IFES MasterClass 2023, held in Oberursel from November 20 to 22, we are thrilled to share the valuable insights gained during this transformative event. With participants hailing from South Africa, Switzerland, Japan, Poland, the Czech Republic, Greece, Serbia, Spain, and Italy, the MasterClass served as a dynamic platform for collaboration and learning.

Empowering the Next Generation: “Futureproof your career in Exhibitions” 

Under the overarching theme of “Futureproof your career in Exhibitions,” the 2023 MasterClass was dedicated to empowering the next generation of exhibition professionals, designers, project/account managers, and sales experts. Our goal was to shape a brighter future for the industry by providing a one-of-a-kind knowledge exchange opportunity.

Action-Packed Networking Days 

Over two and a half days filled with engaging activities, participants delved into the intricacies of nurturing intercultural understanding, cultivating global connections, enhancing communication skills, and fostering resilience in the workplace. IFES MasterClass 2023 was a melting pot of diverse scenarios that allowed attendees to critically engage and gain insights into various exhibition methodologies, digital tools, AI applications, and the latest developments in sales and marketing.

Expert Insights: A Wealth of Knowledge 

A heartfelt thank you to our distinguished speakers, including Marketing and Business Consultant Lee Ali, and IFES Board member and Chair of the Education Committee Steve Riches, Conflict Prevention Specialist Angela Herberholz, and EMECA General Secretary Barbara Weizsäcker, whose compelling insights covered communication styles, global exhibition differences, conflict resolution techniques, and advocacy experience.

Jan Götze from Holtmann+ guided participants through the realms of Generative AI, the metaverse, Web3, and the evolution of live events. Timo Zühlke from mac brand spaces shared invaluable tips on staying competitive in our increasingly globalized world by understanding variations in exhibitions worldwide.

Driving Industry Growth and Collaboration 

As always, IFES MasterClass was focused on driving industry growth and fostering inter-committee engagement. Networking and collaboration opportunities were abundant, from the “Resilience Stories” evening hosted by Han Leenhouts of Sales and Pepper to the friendly “Bowl-Off” on bowling night, interactive Solutions Tables sessions, and relationship-building during a visit to the Frankfurt Messe.

A special World Café session with IFES Executive Director Uta Goretzky, Sustainability Assistant Dominique Bohler, and Holtmann+’ Jan Götze invited participation around critical topics such as transforming our industry, work-life balance, emotional resilience, and easy steps to become more sustainable.

Creating Lasting Memories 

Beyond the professional development, this year’s MasterClass delivered a generous dose of enjoyment and the opportunity to create lasting memories. We eagerly anticipate what the Education Committee is planning for the 2024 MasterClasses.

In conclusion, the IFES MasterClass 2023 was successful in helping to future-proof careers, fostering global connections, and driving industry growth. We extend our sincere appreciation to all participants, speakers, and sponsors Cvent and Laguna Displays who contributed to this enriching experience.

We eagerly await further developments and educational opportunities from IFES Educational Committee in the coming year.