PRESENTATION |

Rogalowe Muzeum

PRESENTATION | Local greater Poland cuisine

Just Friends Beer & Food

Local greater Poland cuisine

PRESENTATION | |

Closing Reflection

Following the panel, delegates spend 30 minutes creating their own Futureproof Career Plan, identifying one mindset, one skill, one technology, one relationship and one action they will commit to over the next 30 days.

PRESENTATION | Moderated by Jörg Zeissig, President of IFES. Panel members to be confirmed.

Futureproof Your Career

Session Overview

The Masterclass concludes with an inspiring moderated panel exploring what it really takes to build a successful international career in the exhibition industry. Through candid discussion, delegates hear about defining moments, failures, leadership lessons, future skills and career advice from senior industry leaders before participating in an interactive Q&A.

Key Takeaways

Leadership lessons • Future skills • Networks • Mentoring • Career roadmap.

PRESENTATION | Aliya Rajah

Module 5: Building Executive Presence

Executive presence is more than confidence or charisma. It is the ability to communicate with clarity, credibility and authority while building trust and influence with others.

This interactive workshop is designed to help future leaders strengthen their presence, communicate with greater impact and navigate high-stakes conversations with confidence.

Through practical exercises, coaching and reflection, participants will develop the mindset, communication skills and leadership presence needed to engage stakeholders, inspire confidence and represent themselves and their organisation more effectively.

The session will delve into the three pillars of executive presence and explore how leaders can elevate their visibility, communicate strategically, manage pressure and show up with authenticity and confidence in meetings, presentations and everyday interactions.

Key Takeaways

By the end of this workshop, participants will learn how to:

• Build a more confident mindset.
• Develop a stronger executive and leadership presence.
• Communicate with greater confidence, credibility and authority.
• Build trust and influence through verbal and non-verbal communication.
• Leave with practical tools and techniques that can be applied immediately in the workplace.

PRESENTATION | Han Leenhouts & Lee Ali

Module 4: AI Productivity Lab

Session Overview

This immersive 2.5-hour workshop moves beyond AI theory into practical application. Guided by Matt Hughes, delegates bring their own laptops and build a real AI-powered business tool that solves a genuine workplace challenge. Through live demonstrations, guided exercises and expert coaching, participants learn prompting, workflow design, responsible AI usage and practical productivity techniques—without writing a single line of code. Everyone leaves with a working tool they can use immediately.

Key Takeaways

Build your own AI tool • Practical workflows • Responsible AI • Prompt engineering • Personal AI toolkit.

PRESENTATION | Han Leenhouts & Lee Ali

Module 3: Beyond the Brief

Session Overview

Every exhibition project starts with a brief, but exceptional projects begin by questioning it. Han Leenhouts and Lee Ali combine contractor and exhibitor perspectives to demonstrate how asking better questions improves client briefs, uncovers hidden objectives, reduces costly revisions and elevates contractors into trusted advisors. Participants practise consultative questioning techniques using real exhibition scenarios while also discovering why questioning is becoming one of the defining human skills in the AI era.

Key Takeaways

Improve discovery • Build authority • Better briefs • Stronger relationships • Better AI prompts.

PRESENTATION | Han Leenhouts & Lee Ali

Module 3: Beyond the Brief

Session Overview

Every exhibition project starts with a brief, but exceptional projects begin by questioning it. Han Leenhouts and Lee Ali combine contractor and exhibitor perspectives to demonstrate how asking better questions improves client briefs, uncovers hidden objectives, reduces costly revisions and elevates contractors into trusted advisors. Participants practise consultative questioning techniques using real exhibition scenarios while also discovering why questioning is becoming one of the defining human skills in the AI era.

Key Takeaways

Improve discovery • Build authority • Better briefs • Stronger relationships • Better AI prompts.

PRESENTATION | Agnieszka Maruda

Module 2: Future-Proof Under Pressure

Session Overview

High-pressure event environments demand more than technical competence—they require emotional regulation and resilience. This interactive workshop introduces a practical framework for understanding tension, practising on-demand relief techniques, proactively managing team energy, recognising generational differences, and maintaining performance when the stakes are highest. Delegates leave with practical habits that compound throughout a career.

Key Takeaways

Regulate pressure • Improve resilience • Manage energy • Lead calmly • Immediate workplace tools.

PRESENTATION | Agnieszka Garboś

Module 1: Speak Exhibitor

Session Overview

A practical, hands-on session that flips the traditional supplier perspective. Agnieszka explores why exhibition briefs often fail to capture the client’s real business objectives and demonstrates how suppliers can become strategic partners rather than order takers. Using practical examples and interactive exercises, delegates learn to identify weak briefs, challenge assumptions constructively, design around visitor outcomes instead of aesthetics, use exhibition performance data to influence client decisions, and embed follow-up into the project from day one. The emphasis throughout is on practical tools that can be applied immediately on the next client project.

Key Takeaways

Spot weak briefs • Design for outcomes • Become a strategic advisor • Use data with confidence • Build follow-up into every project.