Today ufi published a new document which defines a structured framework for the reopening of exhibitions and provides a narrative which argues that the reopening of trade exhibitions must be prioritized as they are critical to a national and global economic recovery. You can download the document here.
We need your help to promote the framework in discussion with national authorities and governments; the bodies that give licence for our shows to take place. We appreciate that one size doesn’t fit all, so feel free to adapt the framework and messages for your market. With adequate momentum this framework can be used to help influence politicians, policy makers, regulators, general and industry media, and enable them to drive the narrative in their countries.
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