Don’t miss his presentation: 18 February, 03:00pm, Expo + Event Stage, close to the IFES Global Village (Hall 4 Booth 39).
Digitalization in Event-Marketing – Shall we leave the stage to Google & Co.?
With a clear focus on process optimization, automation and measurability, Online-Marketing is increasingly expanding its share of marketing budgets. Although the effectiveness of Event-Marketing is never called into question, the event industry still owes the quantitative proof. Learn how technologies like IoT (Internet of Things) and the increasing digitalization enable the Event-Marketing to automate processes, increase efficiency and make its effectiveness measurable. Do we really want to leave the stage to Google & Co?