Starting a new project?


Difer shares some key issues to avoid

if you aim to provide exceptional stand-building

services that exceed clients’ expectations!




1. Failure to understand the client’s needs and expectations:

  • Incomplete or inaccurate requirements gathering: Without a clear understanding of the client’s needs, the project will likely deviate from their expectations, resulting in dissatisfaction and potential termination.
  • Lack of communication and alignment: Poor communication between the client and the project team can lead to misunderstandings and missed expectations.
  • Inadequate project scope definition: A poorly defined project scope can lead to scope creep, where the project grows beyond the original scope, causing budget and schedule overruns.

2. Inadequate project planning and estimation:

  • Imprecise project estimates: Incorrect or unrealistic project estimates can lead to budget shortfalls and potential project cancellation.
  • Lack of realistic timelines: Miscalculated timelines can result in missed deadlines and client dissatisfaction.
  • Inadequate risk assessment and mitigation: Failure to identify and address potential risks can lead to project delays, cost overruns, and even project failure.

3. Inadequate project execution and management:

  • Poor project team organization and communication: Unorganized teams, lack of clear communication channels, and inadequate delegation of tasks can lead to project delays, errors, and conflicts.
  • Ineffective project tracking and monitoring: Lack of regular project status updates, change management processes, and risk tracking can lead to problems going undetected and unresolved.
  • Inadequate quality control measures: Weak quality control processes can result in defects, rework, and dissatisfaction from the client.

4. Inadequate change management:

  • Lack of a formal change management process: Uncontrolled project scope or requirements changes can lead to budget overruns, schedule delays, and quality issues.
  • Poor communication of changes to stakeholders: Failure to keep the client and project team informed about changes can lead to confusion, resentment, and potential project failure.
  • Inadequate impact assessment and approval process: Changes should be carefully assessed for their impact on the project’s scope, schedule, budget, and quality before being approved.


Here are some key factors to consider when starting a new project:


  • Thorough client consultation: Take the time to understand your company’s brand, messaging, and materials for the best results.
  • Clear communication and collaboration: Maintain open communication throughout the entire project, keeping your client informed about every step and actively addressing their concerns.
  • Detailed project planning and estimation: Provide accurate project estimates based on our experience and industry knowledge, ensuring you have a clear understanding of the project scope, timeline, and budget.
  • Risk assessment and mitigation: Identify and assess potential risks early on, developing mitigation strategies to minimise their impact on the project’s success.
  • Effective project execution and management: A structured project management process ensures efficient execution, timely communication, and quality control.
  • Seamless collaboration with other vendors: Work closely with event organisers, exhibitors, and other vendors to ensure a smooth and coordinated event experience.
  • Post-event follow-up and evaluation: Provide a comprehensive post-event report summarising the project’s outcomes, identifying areas for improvement and celebrating successes.