IFES Launches European Live Event Saison with MasterClass 2021

17.03.2021 | IFES Press Releases | 0 comments

For the seventh time, the International Federation of Exhibition and Event Services (IFES) organizes a MasterClass workshop, this year under the motto “Getting back in the driver’s seat!” It wil take place from 23 – 23 April.

The aim of the two-day seminar is to prepare companies active in the stand architecture, design, and construction industry for creating a customer journey in on-site, online and hybrid surroundings. In small groups, the participants of the program will generate skills to enhance the added value for their customers. After joining MasterClass 2021, the participants will also better understand how customers take a decision to buy.

For this purpose, IFES has invited renowned speakers from the industry: Hanno Heintze, Director of Fairs & Marketing at SIXT, Robert Sarga, Director Servicecenter Media and Communications of BASF, Rinco van Rijn, Head of Global Events & Sponsorships of Signify, and Jörg Zeissig, CEO of Holtmann. The speakers share how their companies have adapted to the sudden change from live events to online and hybrid events, how their company goals have shifted, what they now expect from the exhibition and event industry, and more. Han Leenhouts from Sales & Pepper moderates the workshop in his enthusiastic and energizing manner.

This year’s MasterClass will take place in a hybrid setup: Online participants worldwide can choose between two different time slots according to their respective time zone. With a hygiene concept, up to 40 participants take part in the program on site in the hybr.id_space Hannover, Germany. Therefore, this MasterClass will be one of the first physical live events in Germany in 2021.

You can find more information at: https://www.ifesnet.com/events-all/masterclass-2021/

Contact details:

IFES AISBL, Rue de l’Amazone 2, B 1050 Brussels; www.ifesnet.org

For further inquiries please contact:
Mr Philipp Zettl, Project Manager Communications & PR
[email protected] +49 160 5616 497

Preliminary Program

22 April Session A
Module 1
(1,5 hours)
“Welcome to the driver’s seat.” MasterClass overview: Introduction and motivation of the participants.
Hybrid and online events and the (post-)Coronavirus event industry: Exchange of the participant’s experience and future expectations
Jörg Zeissig: “Welcome to the hybrid world”
Talk: “Minds to the future.” How do we have to change so that our clients will still buy from us tomorrow?
Module 2
(1,5 hours)
From 200 events per year to zero: Hanno Heintze(SIXT), Robert Sarga (BASF), and Rinco van Rijn (Signify) share their learnings and solutions for the time in a lock down as well as their expectations for the future.
Closing remarks and wrap up day 1
Hybrid Camp fire +
23 April Session B
Module 3
(1,5 hours)
Skills lab: How to convince your target group
Group work:Preparing “the pitch of your life”
Module 4
(1,5 hours)
Getting back in the driver’s seat. Elevator Pitch: Who wins the “Pitch of your life”?
Closing remarks and key takeaways

During MasterClass there will be plenty of time for networking and reconnecting with friends and colleagues from our industry, on-site and online. Have fun & re-charge your batteries for a smoothly running engine since you are in the driver’s seat.


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