PROGRAM
| 24 June | |
| Module 1 (1,5 hours) |
“Welcome to the driver’s seat.” MasterClass overview: Introduction and motivation of the participants. |
| Hybrid and online events and the (post-)Coronavirus event industry: Exchange of the participant’s experience and future expectations | |
| Jörg Zeissig: “Welcome to the hybrid world” | |
| Talk: “Minds to the future.” How do we have to change so that our clients will still buy from us tomorrow? | |
| Break | |
| Module 2 (1,5 hours) |
From 200 events per year to zero: Hanno Heintze (SIXT), Robert Sarga (BASF), and Rinco van Rijn (Signify) share their learnings and solutions for the time in a lock down as well as their expectations for the future. |
| Closing remarks and wrap up day 1 | |
| Hybrid Camp fire + | |
| 25 June | |
| Module 3 (1,5 hours) |
Skills lab: How to convince your target group |
| Group work: Preparing “the pitch of your life” | |
| Break | |
| Module 4 (1,5 hours) |
Getting back in the driver’s seat. Elevator Pitch: Who wins the “Pitch of your life”? |
| Closing remarks and key takeaways |
During MasterClass there will be plenty of time for networking and reconnecting with friends and colleagues from our industry. Have fun & re-charge your batteries for a smoothly running engine since you are in the driver’s seat.
Hybr.id Space
Up to 40 participants can be welcomed in the Hybr.id Space in Hanover and participate in the program on-site.
24 June 2021
- 2pm-6pm CEST (Paris)
- 7am-11am CDT (Chicago)
- 8pm-12pm CST (Shanghai)
Self-pay dinner
25 June 2021
- 9am-1pm CEST (Paris)
- 2am-6am CDT (Chicago)
- 3pm-7pm CST (Shanghai)