×PRESENTATION | Hannah Cox
Project Salt Run: What 100 Marathons in 100 days Taught Me About Connection, Community and Why Business Has to Change
In 2024 Hannah Cox had never run a marathon. Eighteen months later she ran one hundred of them, back to back, across India, retracing a forgotten 4,222km colonial boundary called the Inland Customs Line. She raised over £106,000 for climate and social justice charities, and came home with a clearer understanding of what business is actually for.
This talk brings that story to the IFES stage and connects it directly to the work in the room. Hannah will share the meaning behind Project Salt Run, the three lessons 100 marathons taught her about human connection, and why she believes the exhibition and events industry is one of the most important sectors in the world right now.
In an era of rising loneliness, hybrid burnout and AI flattened communication, the people who design the rooms where humans meet are not in a nostalgia business. They are building the infrastructure for trust, collaboration and collective action. Hannah will challenge the audience to own that role, and share how the Better Business Network is putting it into practice across the UK.
Expect a story driven, honest and energising session that leaves delegates proud of what they do, clearer on why it matters, and connected to a growing global community of purpose driven businesses doing the work alongside them.
