ABOUT THE PROJECT

Value beyond the event. Rethinking carpets, reimagining sustainability.

Even items originally intended for temporary use can be reinvented to take on a new role, respecting both the environment and style. Alma is dedicated to giving post-event carpets a new look and purpose, alongside the carpet recycling and reuse activity that the company has been carrying out for over twenty years.

An example of this commitment is our new chair, made from carpets recovered from events. The base of the chair is constructed from recycled polypropylene pallets. This product shows how temporary materials can gain a new life, serve a lasting function, and continue to add comfort and color to spaces.

THE RESULT

We launched the project two months ago at one of the most important international trade fairs in Italy, to great success. This project is attracting a lot of interest from many of our national and international clients because it helps us promote a culture of reuse and show visitors how something designed for temporary use can be transformed to last over time.