SUSTAINABILITY
SUSTAINABILITY SHOWCASE
PETSHKA Divide by 2 the carbon footprint of any modular stand. An effective contribution to the Net Zero initiative!
SUSTAINABILITY PILLAR: Environment, Economic
CATEGORY: Product, Best Practice
PETSHKA
Philippe BEILLE
[email protected]
ABOUT THE PROJECT
Mission
We are accelerating the transition to a true circular economy by offering an alternative to petroleum-based PET in the polyol polyester industry.
All actors in the value chain have their roles to play and must work together, to create an effective recycling system.
Facts
Average impact of graphics of a modular stand = 50% (variable depending on the system used and configuration)
Systems can be reused, and sometimes even repaired.
We can lower the impact of a stand, preferring rental vs purchasing. But it is not going to solve the problem.
Graphics are used for a few days, then go to waste.
This is the problem to be addressed.
Printed textiles for our industry of live communication are 40 000 T in Europe, 50 000 T in North America.
Enough to cover both Paris and Boston every year with printed textiles.
Using recycled fibers is a good thing to lower the printed textile impact, but has a limited impact.
What are the solutions?
Upcycling is a good idea, but waste quantities are too big to be a realistic option
Melting and making plastic components out of polyester is possible, but with very low value (low-grade plastics)
Incinerate is a solution, providing energy, but very weak efficiency.
Today, Petshka is a game changer.
Petshka invented and patented a process that allow to convert Textiles printed polyester (including up to 10% elastane or polyurethane) into polyol polyester.
What is the process?
It’s a chemical recycling process, using energy (low temperatures, no pressure), and releasing only water, no waste
It is a safe process.
Are there any limit?
Petshka production process is scalable.
Recycling chemical plant is made in 24 in France, 25 in North America, and Germany in 26.
THE RESULT
This recycled polyol polyester is a game changer to produce Polyurethane foam. Around 50% of polyol polyester is required to make PU foam, and 50% of it can be replaced with Petshka Polyol Polyester.
This is a huge evolution in the chemical production of PU foam, lowering massively the footprint of this industry. Replacing use of petro-sourced components.
Be the change, let’s organize together the collection of your used textiles!