ABOUT THE PROJECT

The client aims to participate in 3-4 trade shows per year in the USA, utilizing 20′ x 20′ booths. The key objectives for these trade shows include:

• Low Material Weight: Ensuring the booth materials are lightweight to reduce transportation costs and environmental impact.
• Reduced Logistics Costs: Optimizing logistics to minimize expenses and enhance efficiency.
• High Reusability: Using materials and structures that can be reused multiple times to promote sustainability.
• Consistency with Company CI: Maintaining a strong brand presence and visual identity across all trade shows

Implementation of the Trade Show Booth Concept

To achieve these objectives, we have developed a comprehensive booth design and construction
concept:

• Use of Flexible, Lightweight beMatrix Frames b62: These frames are easy to transport and set up, and they can be adapted to different heights and booth formats.
• Surface Coverings with Partially Printed Fabrics: The booth surfaces are covered with abrics that can be customized with company branding and messages.
• Solutions for Various Booth Configurations: The design accommodates island, split island, peninsula, and corner booth layouts.
• Use of Dark Carpet for Multiple Uses: The carpet used in the booth is dark in color to hide wear and tear, allowing it to be used at multiple events.

Logistical Planning and Optimization

Efficient logistical planning is a key part of BINDER GROUP’s strategy:

• Two Transport Routes for 2024: For three trade shows in Chicago, only two transport routes from the main warehouse will be utilized, reducing the carbon footprint.
• On-Site Storage Using Advanced Warehouses: Utilizing advanced warehouses for on-site storage helps streamline logistics and reduce costs.
• Significant Savings in Logistics: The use of lightweight materials and optimized routing and storage results in substantial cost savings and reduced environmental impact.

THE RESULT

Results and Benefits of the Concept

The implementation of this booth concept has led to several benefits:

• Logistics and Resource Savings: Lower transportation costs and more efficient use of resources.
• Consistent Company CI Implementation: Strong brand presence with high flexibility in adapting to different booth formats.
• Contribution to a Green Footprint: Eco-friendly measures help reduce the environmental impact of trade show participation.

The Green Footprint in Trade Show Construction

Our client and us are committed to reduce our environmental impact through the following measures:

• Lightweight, Reusable Materials: Using materials that are not only lightweight but also designed for reuse helps lower CO2 emissions.
• Optimized Logistics: Streamlined logistics operations further reduce the carbon footprint associated with trade show participation.